Consumer Marketing

Deal Makers

|  by Chief Marketer Staff

Susan McMurray hired as vp, international sales, for MGM Consumer Products. She had been vp, licensing, at Strottman International.David Vogler returned

Reel Deals

|  by Chief Marketer Staff

Austin Powers 2 (New Line Cinema) Release Date: Summer 1999 Anticipated Rating: PG-13 Starring: Mike Meyers Top line: Meyers writes the script for the

On the Net

|  by Chief Marketer Staff

Net Pay Hoping to attract a million customers by year's end, New York City-based Citibank launched a nationwide campaign offering cash for joining its

The Good Guys Get Some

|  by Chief Marketer Staff

The Coupon Information Corp. recently awarded its Gold Medallion to IRS Special Agent Paul Deery and Assistant United States Attorney Paul Sarmousakis,

It’s About Time

|  by Chief Marketer Staff

If you feel like you're caught in a time warp lately, welcome to the club. In every industry, markets are merging, separating, growing in unpredictable

International

|  by Chief Marketer Staff

Petite Sophisticate BUENOS AIRES - Gancia aperitif identified with the right crowd using a program that increased consumption of the brand at bars and