Motivating Matters: Consumer-side growth helps lift revenues 5.2 percent.
What was noteworthy about the results of a 1999 Incentive Federation survey was not that merchandise and travel continue to be strong motivators for employees
What was noteworthy about the results of a 1999 Incentive Federation survey was not that merchandise and travel continue to be strong motivators for employees
Candy maker Just Born, Inc., Bethlehem, PA, has historically carved out comfortable market share with low-key promotional campaigns. Its Mike & Ike brand
Talk about a risky adventure. Desperate for success after its flub with the Susan B. Anthony dollar coin, the U. S. Mint borrowed interest from yet another
Leave it to Kraft Foods and Nickelodeon to intentionally develop a promotion that stinks.The packaged goods giant and the kids' cable network, which have
Forget the frights of Halloween. True terror for any movie studio is marketing a major theatrical release that's anchored by little star power, a title
It's boomtime in the North American corporate sponsorship industry. Spending rose 11.8 percent to $7.6 billion in 1999, according to industry newsletter
Aurora Foods has brought in two packaged goods veterans to steer the company through a legal crisis over its trade-promotion accounting practices.On April
Before the Internet came along, portals were entryways of varying design and construction - even bricks and mortar, to borrow a Web-wise word. Now they
ACNielsen, Stamford, CT, has launched "My Nielsen//NetRatings," an information delivery system for Internet audience measurement and analysis. The service
Web marketing consultancy Lab 6.two.4, Salt Lake City, has launched a new service using "eye-tracking" analysis to determine behavior and survey methodology