Consumer Marketing

Smells Like a Winner

|  by Chief Marketer Staff

Leave it to Kraft Foods and Nickelodeon to intentionally develop a promotion that stinks.The packaged goods giant and the kids' cable network, which have

Unfamiliar Haunts

|  by Chief Marketer Staff

Forget the frights of Halloween. True terror for any movie studio is marketing a major theatrical release that's anchored by little star power, a title

Aurora Trades Up

Aurora Foods has brought in two packaged goods veterans to steer the company through a legal crisis over its trade-promotion accounting practices.On April

Arch Deluxe

Before the Internet came along, portals were entryways of varying design and construction - even bricks and mortar, to borrow a Web-wise word. Now they

Web Watching

ACNielsen, Stamford, CT, has launched "My Nielsen//NetRatings," an information delivery system for Internet audience measurement and analysis. The service

Content Analysis

Web marketing consultancy Lab 6.two.4, Salt Lake City, has launched a new service using "eye-tracking" analysis to determine behavior and survey methodology