Hispanic Marketing Can Be Eventful
Marketers of almost every ilk are promoting their products and services to the 32 million-strong Hispanic-American population which spent an estimated
Consumer Marketing
Nothing Ventured, Nothing Gained
The Internet Gold Rush has begun in earnest.While savvy agencies have been developing Internet-based capabilities for several years, the promotion industry
For Online Promotions, It’s Time to Grow Up
I can't wait until the day when online promotions are no longer treated as "new and different." Soon, the vast majority of Internet campaigns will be
ALTERNATE ROUTES
Herbally enhanced drinkmeisters will jockey for position this summer as the all-natural segment brings new punch to the beverage sector.Ah, summer. A
The Corner ISP
Perhaps nothing typifies the mainstream migration to the Web better than the expanding list of bricks-and-mortar retailers - many so low-tech that their
Evergreen Appeal: Spending up five percent as licensees seeks stability.
Spurred by flush marketing budgets and a widening pool of potential properties, spending on promotional licensing rose five percent to $5.5 billion in
QUICK BITES: Kevin Smith reflects:
On borrowed interest: "It's a big concern for Paul Norman, my counterpart on the marketing side. He has characters on his boxes that have
DEEP RELATIONSHIP
The Interpublic Group of Companies, New York City, acquired direct marketing agency M. Gould & Co., San Francisco. Gould has $30 million in billings and
Continental Drift
Sony and Warner Home Video are taking a promotional blueprint that's worked well for them in the U.S. across the Atlantic. In the first joint European
Summer Splashes
Memorial Day is only a few weeks away, and beverage brands are ready with a bevy of summer initiatives.Coca-Cola Co., Atlanta, will run an instant-win
