Consumer Marketing

Sitings

|  by Chief Marketer Staff

Dan's picks of new and interesting Web site promotions Think you have what it takes to be a marketer in cyberspace? Then step up to the mousepad and let

True True North

|  by Chief Marketer Staff

True North Communications, New York, has grouped its promotion agencies including Market Growth Resources, Wilton, CT, and McCracken Brooks Communications,

Peel Out

|  by Chief Marketer Staff

We were asked by Wrangler to promote its sponsorship of the Dale Earnhardt Number One race car. It seemed easy enough until we started to peel back the

Fee FSI Fo Fum

|  by Chief Marketer Staff

Little Jack felled but one beanstalk. It was a justifiable act under the circumstances - he was seeking refuge from an aroused cannibalistic giant.We

Association News

|  by Chief Marketer Staff

Licensing '98 a Global Hit New York City's Jacob K. Javits Convention Center was home to the Licensing '98 International show in June. Attendance reached

Son of Gorditas

|  by Chief Marketer Staff

Picture this perfect promotion. You are working with a major fast food chain to move drinks and a new product, you get to use the most hyped movie of

Direct

|  by Chief Marketer Staff

Winning Big Snyder Communications Inc., Bethesda, MD, announced that its' wholly-owned subsidiary Blau Marketing won seven Tempo Awards for its work with