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It's a key chain. It's a phonecard. It's a mini-flashlight. No, it's all three. Just released from Hollywood, FL-based PhoneCard Express, the flip-phone
Consumer Marketing
Talkin’ Baseball
Comerica really stepped up to the plate when the home team decided to build a new baseball park. The Detroit-based banking company went deep into its
Breakfast in Battle Creek
Kellogg plays up promotion to pull out of a sales crunch. Can the Grinch and Pokemon bring snap, crackle, and pop back to the cereal aisle?It was the
As Easy as ABC: Barney teaches Lyrick Studios, Wal-Mart to play nice.
Once considered a Pokemon-level fad, Lyrick Studios' Barney & Friends quietly turned into an evergreen property in the late 1990s. But such staples of
Out of the Box: Beach sampling suits snack foods.
While cereal promos center on that valuable piece of real estate known as the box, Kellogg is venturing farther afield for its snack foods.In March, the
What’s In-Store: Tips for avoiding hidden in-store sampling costs.
In-store sampling time and again proves to be an effective marketing tactic for new products, product relaunches, or brand re-enforcement. The impact
How to Bug Consumers
Want to add a little zip to home offices or a little zest to corporate cubicles? Premium marketers can now give their customers The Computer Mouse, a
Has Anyone Seen Our Waiter?
What are the hot jobs today? According to the Bureau of Labor Statistics, nearly half of total employment growth last year occurred in high-paying managerial
Austin-tacious!: A cast of thousands helped New Line teach the world to shag.
If you see one movie this year, see Star Wars. But if you see two, see Austin Powers: The Spy Who Shagged Me." With those lines, voiced in a teaser TV
Internet Invasion: Web-based activity fuels 44-percent rise.
For many marketers, the Internet represents the promotional equivalent of the Holy Grail. The medium offers speed, cost-effectiveness, targetability,
