Consumer Marketing

Promoting Responsibly Within the Law

Promotion marketing is under siege. Government officials and consumers alike have begun to take a hard look at the way that businesses employ sweepstakes,

It’s a Wrap

|  by Chief Marketer Staff

The annual PMA Star Power conference lived up to its title last month when both Ron Howard and Will Smith spoke to about 500 marketing executives on Warner

Association News

|  by Chief Marketer Staff

A Rose for IMRA Group elects new president. NAPERVILLE, IL - Rosemary Mills Luedke, president of Rose Incentives, was elected president of the Incentive

Targeting Drives Growth

|  by Chief Marketer Staff

Marketers' purchase of nearly $12 billion in ad specialties last year represented record growth of 25 percent from 1996.While most of the growth in 1996


|  by Chief Marketer Staff

Birthday Treats BUENOS AIRES - The Cartoon Network celebrated its fifth anniversary here with a program that got kids to show off their artistic abilities

When the Smoke Clears

|  by Chief Marketer Staff

Brad Burmaster recalls the day two RJ Reynolds sales reps visited the construction site of his new store, Light House, in suburban Chicago. The hardwood