Consumer Marketing

Marketing Services

|  by Chief Marketer Staff

Dan Granger, president and coo of Catalina Marketing Corp., St. Petersburg, FL, was named president and ceo. George Off, former ceo has been named chairman.

Sitings

|  by Chief Marketer Staff

CLEANING UP THE STY www.pigglywiggly.comI don't much care for the grocer's online "smiling character," Mr. Pig whose snout is plastered all over the site.

International

|  by Chief Marketer Staff

Sleeping Well MADRID - Flex beds made sure its distributors didn't lose sleep with a program that got them dreaming of mysterious foreign lands and eternal

Myth Making

|  by Chief Marketer Staff

Imagine being handed the assignment of bringing a legend to life - that famous outdoorsman Yukon Jack. The mythical figure is just that, mythical. What

Sessions

|  by Chief Marketer Staff

Wednesday, October 7 Motivating a Company of One Patrick McCarthy, former Group Vice President, Corporate/Customer Relations at Ocean Spray, Inc.Coffee

Promo News

|  by Chief Marketer Staff

Going PRO: OptionOne tops U.S. winners in '98 World PRO Awards of Excellence.CHICAGO - Minneapolis agency OptionOne snagged the award for Best Promotion

KEYNOTE PRESENTATIONS

|  by Chief Marketer Staff

Wednesday, October 7 Motivating a Company of One Patrick McCarthy, former Group Vice President, Corporate/Customer Relations at Ocean Spray, Inc.In the

Net Results

|  by Chief Marketer Staff

Redemption rates for coupons delivered via the Internet still fly under the radar of syndicated tracking services. In 1997, a barely perceptible 0.001

Conference Schedule

|  by Chief Marketer Staff

TUESDAY, OCTOBER 6 9:00am - 5:00pm - Registration10:00am - 12:30pm - Promotion U Workshop12:30pm -1:30pm - Lunch-on-your-own1:30pm - 5:00pm - Promotion