Buy the Numbers: Consolidation continues as spending rises 9.3 percent.
Spending for marketing, advertising, and public opinion research services within the U.S. increased 9.3 percent in 1999, according to Jack Honomichl,
Consumer Marketing
TOP OF THE P-O-P
Heritage Partners, Boston, acquired P.O.P. Displays International, a Woodside, NY-based company with operations in the U.S., U.K., and Portugal. The deal
Premium Purchase
Omnicom Group, New York City, acquired custom premium manufacturer Adpac Corp., Elk Grove, IL, for an undisclosed amount, and will align the business
KEYNOTE INTERVIEW: Rocketing To Success
EMCI broadened its stable beyond pop music in the 1980s by creating revolutionary promotional concepts in home video, videogames, and television. promo
Live from New York
Larry Pryg says he used to watch Saturday Night Live "religiously" in his college days. So he knows first-hand about the show's nostalgic appeal.As assistant
Writing’s on the Wall
Brands looking to add a little dimension to their premium menus might want to consider the new 3-D Clip Pen. Manufactured by Edgewater, NJ-based Hirsch
SELF-LIQUIDATING OFFERS: Listen Up
Days Inn of America, Parsippany, NJ, is in the midst of a self-liquidating offer the company hopes will boost occupancy levels this spring. Through June
Mailbox Watching
While I'm on the soapbox: Last summer, we re-instituted a Letters page in the front of the magazine. You may not have noticed yet, because in more than
Getting Labeled: Printing revenues rise 10.7 percent.
Marketers continued energetic pushes to attract attention at the store-shelf level last year - and that was news specialty printers took all the way to
Smarty Points
Aspen Interactive, the St. Petersburg, FL-based new media division of Aspen Marketing Group, Evergreen, CO, has received a patent for its Smart Media
