Who You Calling a Promotions Agency?
Putting together the annual promo 100 issue is at once an exhilarating and an enervating experience.It's exhilarating because it provides the best opportunity
Consumer Marketing
June 1, 2000
Blue Ribbons
Promotion shop Louis London apparently made an appropriate name change: The agency now known as Momentum zoomed out of Disney World in March with five
Goodbye to the Ceiling
The $2 billion barrier has been broken. Oh, and that glass ceiling is gone, too. Total revenues in the promo 100 reached $2.18 billion in 1999, rising
Cruisin’ for a Schmoozin?
Star Power's annual cocktail party is so cool, it's trademarked.When it comes to industry conferences, everyone knows the real action can be found somewhere
In Defense of the Brand
After reading David Kapell's opinions on "Why Branding Stinks" (January promo), I found myself re-examining the basic principle that guides my professional
Buy the Numbers: Consolidation continues as spending rises 9.3 percent.
Spending for marketing, advertising, and public opinion research services within the U.S. increased 9.3 percent in 1999, according to Jack Honomichl,
TOP OF THE P-O-P
Heritage Partners, Boston, acquired P.O.P. Displays International, a Woodside, NY-based company with operations in the U.S., U.K., and Portugal. The deal
Premium Purchase
Omnicom Group, New York City, acquired custom premium manufacturer Adpac Corp., Elk Grove, IL, for an undisclosed amount, and will align the business
KEYNOTE INTERVIEW: Rocketing To Success
EMCI broadened its stable beyond pop music in the 1980s by creating revolutionary promotional concepts in home video, videogames, and television. promo
