Consumer Marketing

Resetting the Shelf

|  by Chief Marketer Staff

With Albertson's and American Stores merged, can Kroger and Safeway be far behind? Apparently, they can be.Though rumors boomeranged about a merger between

International

|  by Chief Marketer Staff

Beta Brands Gets 'N Sync TORONTO - Beta Brands Limited is sweetening its candy sales with a multi-layered promotion that uses music to reinforce the company's

Viewpoint

|  by Chief Marketer Staff

Question: What is the future of Internet promotion? I believe it's bright. Through the Internet we have an opportunity to make promotions look and feel

Chain Link

|  by Chief Marketer Staff

Shopping Habits Do Prepared Home Meal purchasers leave the supermarket with a couple of carts crammed to the rims with goodies? Not so, says New York

CLUBS & CONTINUITY

|  by Chief Marketer Staff

Webstakes Two years ago, Steven Krein launched Webstakes with a simple idea. Marketers needed a way to get surfers to touch down on their page, and Krein's

Taking Tea with Barbie

|  by Chief Marketer Staff

At 10 a.m. on Oct. 10, every Wal-Mart store in America, all 2,500 of them, will put up a poster on the front door inviting girls of all ages to attend

Making History

|  by Chief Marketer Staff

Amazingly, 1998 was a major milestone for two driving forces: it was NAS-CAR's 50th anniversary and Goodyear's 100th anniversary. With all the hoopla

Sitings

|  by Chief Marketer Staff

DOGGIE-STYLE www.ballparkfranks.com They plump when you cook 'em, but come on pookie, on the two-dimensional Web, that's not enough. The kind of sites

A Is for Advocacy

|  by Chief Marketer Staff

Okay, class, open your notebooks, this material will be included in the final exam.Contrary to popular wisdom, the marketing continuum does not begin