Consumer Marketing


|  by Chief Marketer Staff

CLEANING UP THE STY www.pigglywiggly.comI don't much care for the grocer's online "smiling character," Mr. Pig whose snout is plastered all over the site.


|  by Chief Marketer Staff

Sleeping Well MADRID - Flex beds made sure its distributors didn't lose sleep with a program that got them dreaming of mysterious foreign lands and eternal

No Subpoena Needed: Here’s the Whole Story

To everyone who has paused from watching Court TV to call me at the office, and found me missing, I've neither been indicted nor have I been subpoenaed

Promotion, America-Style

When I moved to Minnesota this summer, it wasn't to live in the shadow of the Mall of America - but I'm not complaining that that's how it turned out.

Reclaiming Salem’s Lot

|  by Chief Marketer Staff

Joe Camel may be on a respirator, but RJR's Salem cigarettes, a brand that faded from view after the industry's price rollback in 1994, is quietly going