Consumer Marketing

It’s a Wrap

|  by Chief Marketer Staff

The annual PMA Star Power conference lived up to its title last month when both Ron Howard and Will Smith spoke to about 500 marketing executives on Warner

Association News

|  by Chief Marketer Staff

A Rose for IMRA Group elects new president. NAPERVILLE, IL - Rosemary Mills Luedke, president of Rose Incentives, was elected president of the Incentive

Merger Mania

|  by Chief Marketer Staff

NEW YORK - Mergers, acquisitions, and buyouts in the direct marketing industry grew 99 percent during the first quarter of 1998 over same period last

When the Smoke Clears

|  by Chief Marketer Staff

Brad Burmaster recalls the day two RJ Reynolds sales reps visited the construction site of his new store, Light House, in suburban Chicago. The hardwood

PromoNews

|  by Chief Marketer Staff

WHITE PLAINS, NY - Nabisco Holdings Corp., seeking to turn around its flagging sales, will boost marketing and ad spending by 30 percent for its cookies

Good Vibes

|  by Chief Marketer Staff

NASCAR racing is less well known in the western U.S. than in the rest of the country. So when Tosco Marketing wanted to help the racing league celebrate