Consumer Marketing

CLUBS & CONTINUITY

|  by Chief Marketer Staff

Webstakes Two years ago, Steven Krein launched Webstakes with a simple idea. Marketers needed a way to get surfers to touch down on their page, and Krein's

How Fast is Too Fast?

|  by Chief Marketer Staff

When PROMO published the top 10 fastest-growing promotion agencies in the June issue, at first we thought there was a typo.According to the promo 100,

Making History

|  by Chief Marketer Staff

Amazingly, 1998 was a major milestone for two driving forces: it was NAS-CAR's 50th anniversary and Goodyear's 100th anniversary. With all the hoopla

New Products

|  by Chief Marketer Staff

That's a Wrap CapBanners can transform a cap simply by applying a banner across the front of an existing cap. The banners from Sales Ahead!, Irvine, CA,

Agencies: Who’s News

|  by Chief Marketer Staff

Global Branding Omnicom agency TLP has formed TLPlanet, branding a new global agency network for handling its world business. TLPlanet's backbone are

Racing the Moon . . . Pie

|  by Chief Marketer Staff

Moon Pie, an official marketing partner of NASCAR's 50th anniversary, introduced its new mini Moon Pie with commemorative edition NASCAR 50th Anniversary

Mag Sweeps Settlement

|  by Chief Marketer Staff

American Family Publishers, Jersey City, NJ, and New York State Attorney General Dennis C. Vacco concluded an $800,000 settlement that will compensate