CLARION CALL
Lighthouse Global Network, Chicago, an international network of marketing services consultancies, purchased London-based Clarion Communications, a consumer-focused
Consumer Marketing
Multiple Choice
Pepsi-Cola Co. is boldly taking its flagship brand into the first summer of the new millennium with some equity leveraged from the century just ended.After
Data Debate
Online marketers should give consumers access to personally identifiable information, but may have trouble assuring that others won't see it. Letting
Maxed Out
Credit card companies better sweeten their offers. According to BAIGlobal, Tarrytown, New York, response rates to credit card come-ons sank to an all-time
Charging Forward : Energizer buys a Magic Bus ticket for the fall.
He may keep going and going, but even that peppy rabbit needs a ride every now and then.Next October, battery maker Energizer Holdings' hippity-hoppity
MASS TIMES VELOCITY: With McCann-Erickson’s help, Momentum lives up to its name.
One of the things Boise Cascade Office Products marketing director Kevin Koertje likes best about Momentum is that the St. Louis-based agency has been
ASSET BUILDING
Miller Brewing Co.'s Joe Jones says he likes his ad agencies to have spoken with promotion shop The Zipatoni Co. before they make a pitch.You'll find
The Full Menu: Fast-food chains are building niches among kids of all ages.
All kids are not created equal. Fast-food restaurants are tailoring menus and promotions as some chains woo tweens and others court the preschool set.
PLUGGING IN: Promotions.com shows what Internet marketing is all about.
Go ahead and say it: "An Internet-only marketing shop on the promo 100?" It was bound to happen sooner or later - later for the scores of newbie dot-com
GUERRILLA GROWS UP: USM&P has evolved from underdog to Big Dog.
Jason Moskowitz and Mike Napoliello like to tell the story of how they started their business in high school, scraping together 60 bucks for business
