Consumer Marketing

Now Docking

|  by Chief Marketer Staff

HOLLYWOOD The Titanic picks up two passengers for its trip to home video Sept. 1. Sprint and Max Factor will tie into the highest-grossing movie in history

TECHNO PROMO

|  by Chief Marketer Staff

Ann Raider has a pair of slides in her "Brave New World" presentation that never fails to get her audience to sit up and take notice. The first one says:Today*

Playing a Golden Oldie

|  by Chief Marketer Staff

Michael Mitaro knows how to locate the soul of a beer. As director of marketing and sales at Labatt USA's specialty import division in the early '90s,

Shop and Win

|  by Chief Marketer Staff

Card patrols bestowed greenbacks on some lucky Kmart shoppers who purchased Expressions From Hallmark cards.From May 30 to June 6, 26 two-person card

Small Soldiers, Big Cars

|  by Chief Marketer Staff

A special motorsports merchandising program featuring Action Performance Companies, Inc., DreamWorks Consumer Products, and Joe Gibbs Racing have joined

World Wide Wisdom

|  by Chief Marketer Staff

Do you want to compete effectively on the Internet's expanding $100 billion economy? Do you know what makes a Web business model profitable? Can you harness

Picking a Winner

|  by Chief Marketer Staff

Winning may not be everything, but trying to win sure is an undeniable force. Everybody loves a winner, because everybody loves to win. That's what keeps

Agencies: Who’s News

|  by Chief Marketer Staff

Premium Big Snaps Up Top Boutique Aligning one of the hottest promotion agencies with one of the fastest-growing firms in specialty and premium product