Consumer Marketing

Pokemon Phenomenon

|  by Chief Marketer Staff

Kentucky Fried Chicken, Louisville, KY, will outfit its 5,000 stores with a fourth-quarter premium and sampling campaign tied to characters from what's

Oh, Baby

|  by Chief Marketer Staff

Mack Jenks spent a little time with his calculator before settling on the prize package for Gerber Rewards. The baby food leader wanted to "give away

Finding the Prize

|  by Chief Marketer Staff

Finding a premium wasn't such a big deal 10 years ago. You handed your parameters to the manufacturers' premium sourcing departments, they knew how to

Second Wave

|  by Chief Marketer Staff

IT'S WELL INTO HARVEST time in the cranberry bogs of Massachusetts, and Ocean Spray's marketing staff is still working overtime.Ocean Spray is working

The Executer’s Tale

|  by Chief Marketer Staff

First the compelling lead draws in your attention, and before you know it you are hooked into the full power of the message . . .Nice, huh? That's what

People: Agency Moves

|  by Chief Marketer Staff

Stephen O'Shea named executive vp, group account director, to head a new sales promotion marketing division created in a reorganization at Marketing Corporation