What's good for the goose is good for the gander.After watching for years as in-store marketing helped drive sales, retain customers, and fuel repeat
Online loyalty programs attract members who may or may not be connecting to brands.The Internet hasn't even reached its marketing potential yet, but online
Cherry Coke's first movie tie-in leads Titan A.E.'s marketing charge.Atlanta-based Coca-Cola Co.'s Cherry Coke brand takes its first-ever theatrical plunge
The promotion agencies and marketers I represent ask many questions as they seek practical guidance in this rapidly evolving legal environment. Here's
New York City-based J. Walter Thompson, a unit of the WPP Group, acquired database marketing agency Go Direct Marketing. Operating from Toronto and Vancouver,
Faithful promo readers know the name Marketing Store Worldwide well. They're the chaps who always seem to earn a boatload of promotion marketing awards
STORE-LEVEL STRATEGISTSBDS Marketing has come a long way since it opened as a field marketing agency in 1984, primarily serving alcohol and tobacco clients.
I just got back from a concert at the Charlotte Motor Speedway. It's really an event that you have to see to appreciate," Jeff Slater recounts. "There
Although they swear there are 238 different Kahlua concoctions with which consumers can sip the night away, the marketers at Westport, CT-based Allied
