DRESSED FOR WEB SUCCESS
The Promotional Products Association International honored three distributors earlier this year with its second-annual Distributor Web Awards. The sites
The Promotional Products Association International honored three distributors earlier this year with its second-annual Distributor Web Awards. The sites
Tobacco companies will contribute as much as $1.4 billion annually to raise a generation of non-smokers. Between the parties and the PSAs, teens are getting
After two decades of entertaining kids on PBS, Thomas the Tank Engine has finally thrown the track switch and will divert into 2,000 movie theatres this
New York City-based Havas Advertising's Euro RSCG Worldwide division purchased Middleberg + Associates, also New York City, one of the fastest growing
The marketing discipline is fraught with uncertainty, and we're all feeling it."Brand compression" is occurring across categories; there's an increasing
Hey, U.S. Marketing & Promotions, you just ranked first on the 2000 promo 100. What are you going to do now?Be the latest independent promotion agency
The argument against brand proliferation really hit home after a recent family trip to the mall."Guess what we got?" my husband asked. He took the lid
Think back a few weeks to June 14. Remember the date for any special reason? If all you can come up with is Flag Day, the marketing folks at the U.S.
Universal Home Video, Universal City, CA, will get a jump on the scariest holiday of the year when it rolls out a Universal is Halloween program at the
New York City-based Creative Solutions Group, a division of Boston-based Heritage Partners, stayed in acquisition mode with the purchase of European P-O-P