Consumer Marketing

FSI Power

|  by Chief Marketer Staff

A new study claims that 66 percent of surveyed households with an income of more than 40,000 say that having a coupon makes them more likely to purchase

Sitings

|  by Chief Marketer Staff

FASHION CAFE www.revlon.com Why is this site getting a B+? Two words: Cindy (ooga-chugga) Crawford. In all seriousness, Revlon has served the collective

Convenience is Work

|  by Chief Marketer Staff

Aside from obvious issues of size and selection, what distinguishes the convenience store channel from its supermarket, mass merchandise, and drug store

Pillow Talk, and More

|  by Chief Marketer Staff

BEVERLY HILLS How do you run a promotion for Playboy TV that will reach people who don't watch and may not approve of the network's shows? Very carefully,

The Power of Pink

|  by Chief Marketer Staff

ATLANTA Cartoon Network will launch its latest new show with a 180 m.p.h. promotion. To herald the coming of the network's fourth original series, The