Rewriting School Books
The 2000-2001 school year could be a cram year for marketers. Proposed changes to the Elementary and Secondary Education Act (ESEA) would restrict marketing
Consumer Marketing
Dealmakers
Nickelodeon named Jim Perry vp-sales and business development.National Hockey League marketing unit NHL Enterprises promoted Ed Horne to president, Brian
White Sale
Consumers of major appliances are getting a little crazy. According to market research firm NPD Intelect, buyers of "white goods" (washers, dryers, refrigerators,
WHAT’S THE WORST THAT CAN HAPPEN? (MGM)
Estimated Release Date: July 2001Starring: Danny DeVito, Martin LawrenceTop Line: A billionaire (DeVito) catches a crook (Lawrence) robbing his home.
ACQ-RED HED
New York City-based J. Walter Thompson, a unit of the WPP Group, acquired database marketing agency Go Direct Marketing. Operating from Toronto and Vancouver,
Distributor Dilemmas
R.J. Reynolds Tobacco Co. is awaiting a trial date in its racketeering suit against a wholesaler and four retailers that allegedly stole promotional funds
EVERYBODY WINS
These days, good games weave their play into product use.Look at Coca-Cola's summer effort, It Could Be Your Next Coke: Coke drinkers pop the false top
ON TARGET
I cannot tell you how much I enjoyed reading Betsy Spethmann's column a few moments ago ("Off Target," June promo). It's about time another sane human
NEWS ANALYSIS: Packaging a Wallop
Blockbuster acquisitions are swinging the power pendulum back toward manufacturers.Marketers joke about supermarket consolidation shrinking the universe
START THE PRESSES: Cool stuff printers are hawking right now.
Spinformation: Spin the Bottle for the Zeros. A two-ply label has windows on the top layer that spin to reveal the bottom layer. It can make pictures
