Tightening Up: CoActive tries more unified front after down year.
After a lackluster year for gross sales and profits, CoActive Marketing Group is putting into place an integration plan first announced last fall (January
Consumer Marketing
Consolidating the Consolidators: Cordiant buys Lighthouse in stock deal.
Even independent industry consolidators aren't immune to acquisition: Chicago-based Lighthouse Global Network, Inc., last month was acquired by U.K. advertising
Shopping at the Crossroads
While loyalty cards have reached critical mass, giving packaged goods marketers a long-awaited platform for highly targeted, national campaigns pegged
SPECTRA SPOTLIGHT: Self-Poppers
Whether Mom's at the stove while the VCR is on pause or nuking up an afternoon snack in the kitchen at work, unpopped popcorn is a family affair: Heavy
Silence Can Still Be Golden
Is it just me, or do recent marketing books (The Cluetrain Manifesto, Permission Marketing) over-stress the development of customer relationships and
OFF TARGET?
I was shocked by Peter Breen's editorial ("Who You Calling a Promotions Agency?") in promo's June issue. Since when did the promo 100 become a subpoena
Shine On
New York City-based Vanity Fair Intimates this month kicks off the first product launch for Vassarette since the company bought the lingerie brand in
Strutting Their Stuff: TNT woos partners with a promotional blitz.
Turner Network Television's battle cry to brand managers: "Check us out."Twelve years after first showing up on cable boxes, Atlanta-based TNT has become
PLAYING FAVORITES
Account-specific marketing creates both opportunities and challenges for suppliers, retailers, and agencies.Account-specific marketing. Customer-specific
LICENSING SHOW 2000: Character Studies
OK, so you probably won't be scoring that deal with Warner Bros. for Harry Potter toothpaste. (Actually, Johnson & Johnson already beat you to it.)Never
