Campaign trail
You're a Good Man, Charlie Brown Mr. Schulz may be gone, but the Peanuts posse is thriving in licensed promotions.Snoopy's in the frozen-food case. Linus
Consumer Marketing
Black Tie Optional
WITH QUALITY PRODUCTS, EXOTIC TRIPS, AND A-LIST PLAYERS, THE PREMIUM INCENTIVE CATEGORY IS LOOKING PRETTY CLASSY.Marketers looking for quality products
D-I-Y Prizes
WHEN WINNERS GET TO PICK THEIR PREMIUMS, SOMETIMES THEY CHOOSE THE SUPER BOWL, SOMETIMES LUMBER.When Pepsi-Cola Co. gave away 350 grand prizes in its
September 1, 2000
JURASSIC PARK 3 (Universal)
Estimated Release Date: Summer 2001Starring: TBDTop Line: The dinosaurs return for this third installment in the Steven Spielberg-created franchise, which
Loyal Nation
The topics changed from session to session, but the theme at this year's Supermarket College conference was consistent: Loyalty marketing should be implemented
HARRY POTTER AND THE SORCERER’S STONE (Warner Bros.)
Estimated Release Date: November 2001Starring: TBDTop Line: One of the most eagerly anticipated films in years is based on J.K. Rowling's best-selling
BRIDGE BUILDING
Engage, Inc., owned by Andover, MA-based investment company CMGI, purchased MediaBridge Technologies, an Acton, MA, company that develops target-marketing
Common Pursuits of Happiness
Where you live has a lot to do with what you watch on TV, listen to on radio, and pick up off the newsstands. Interep, a radio sales and marketing company,
ACCOUNT ACTION: AUGUST 2000
The A Team, New York City, named by Jaguar Cars, Mahwah, NJ, to handle sponsorships and events; by Banfi Vintners, Old Brookville, NY, as agency of record
