A Passage for India
Promotion comes of age online and on the street. India is crazy for the Internet. Online marketing was the buzz at the country's first-ever promotion
Consumer Marketing
Hot to Trot
The Harlem Globetrotters and their sponsors prepare for a 75th season.Since 1926, the Harlem Globetrotters have played 20,000 games in front of 100 million
The GLOBES 2000: The Judges’ Story
The scene was set, a panel of jurists of marketing professionals hailing from blue-chip clients and agencies around the world sat down together in Chicago
Sweeping Up
Publishers Clearing House, Time settlements have implications for all sweepstakes.As direct-mail marketers spend an estimated $28 million to comply with
techno-stumping
Candidates hungry for brand awareness and consumer interaction take a page from the Web.Every four years, the Dems and the GOP dust off their Marketing
SPORTS SPONSORSHIPS
Putting on Their Game Faces Sponsors are stepping up activation to create an `experience' consumers won't soon forget.Cricket. Ski patrol. Yacht racing.
October 1, 2000
What the Bartender Sees
Having tended bar at Glascott's Groggery for five years, I've had the chance to do a fair amount of people-watching. I have a pretty good idea who comes
MARKETING SERVICES
SEPTEMBER 2000 Dennis Eastham, president/chief operating officer at Brann Worldwide, Deerfield, IL, succeeded Chris Gater as chief executive officer.
BRANDED MOMENTS
Sampling provides a morsel of brand experience along with a taste of the product.There's something about a cup of Starbucks coffee that a little old lady
