NEW AND NOTEWORTHY PRODUCTS
Remote Patrol Customers spend more time on the couch than anywhere else. (This is not documented, just our opinion.) Capitalize on that sad fact by getting
Consumer Marketing
Snow Days
Card-carrying snowmobilers suit up this month. Will the weather hold?When the Quebec Federation of Snowmobile Clubs met this fall, a rep from Yamaha offered
SPECTRA SPOTLIGHT
Breakfast Barkeeps Working professionals grab a granola bar in a dash out the door, while families munch waffles or cereal at the kitchen table, right?So
I’M WITH THE BAND
EXCLUSIVE CONCERTS ARE THE LATEST RAGE IN EVENT STRATEGY.There's a new back beat to event-based marketing these days: Exclusive concerts with the brand
Learning `Wassup’ at the APMA Meeting
One of the first things you see when you take a close look at promotions from outside the U.S. is how, well, ordinary so many American and non-American
STILL ON THE LINE
Pre-paid phonecards remain a valuable marketing tool.When airports nationwide were hit with major delays last summer, Lufthansa Airlines staffers gave
AGENCY MOVES DECEMBER 2000
Rose Ann Anschuetz took over the Chicago office of Publicis Dialog as president and chief executive officer.Scott Hudgins promoted to partner and group
Keebler Deal Fortifies Kellogg
Tony the Tiger is getting an assist from Ernie and the Elves. Kellogg Co., Battle Creek, MI, gets at least two marketing boosts by acquiring Keebler Co.,
Behind the Music
At VH1, star-studded events have promotional partners singing.Evidently aware that consumers are getting overloaded by awards shows, VH1 late last month
More Than a Coupon
FSI Council selects three campaigns for its famed Hall.Chicago-based FSI Council of America hosted a press conference and cocktail party at PROMO Expo
