ACCOUNT ACTION
Consumer Marketing
Comparing Apples To Orangutans
Everyone knows what apples are. William Tell shot one off his son's head. A fellow named Johnny planted their seeds across the Midwest. And, we have been told, one a day keeps the doctor away.
New Arrangements at Hallmark
The Masters of The Moment figure it's time for flowers, candy -- and figure skating.
Must We?
It's enough to make a woman look forward to menopause.
Coke Revises School Contracts
Fulfillment: Click Happy
Online endeavors drive a 15.3-percent rise in fulfillment spending.
Specialty Printing: Serious Games
Promotion activity rises as overall spending slips 1.6 percent.
Add Specialties
True North acquisition extends Interpublic's dominance in the promotion market.
Feature Film: November in Paris
Nickelodeon puts the 'Stars' in alignment for its second Rugrats movie.
Research: Reaching Beyond Scanners
Web mining fuels 9.0 percent rise in spending.
