NEW AND NOTEWORTHY PRODUCTS
Card Sharps The new I Card from Charlotte, NC-based Dimensional Products, Inc. is a creative way to distribute gift cards in-store or in the mail. The
Consumer Marketing
Orient Expressions
The Year of the Serpent has come in like a marketing lion. Consumer brands are beginning to hone in on the 12 million Americans of Asian descent, whose
Profiles: GMR Marketing
Gary Reynolds doesn't want to set strategy. He'd rather be on the beach. Or the street, or at the Super Bowl, or wherever brands meet consumers at play.
Profiles: Ten Who Counted
Expertise in various areas added up to success in 2000 for these shops. Above and Beyond DDB Needham's homegrown marketing services sibling, Beyond DDB
Fishing for Customers
Australia is an adventurer's fantasyland. It's got the marine wonders of the Great Barrier Reef, the red sands and outback skies of the interior, and
You Can’t Give This Stuff Away!
You must feel like Santa Claus, awarding all those cool prizes to sweepstakes winners, an admiring client recently told me. Actually, Santa's been getting
Reaching Asian-Americans
Are Asian-Americans a valuable demographic segment to target? Absolutely, says Ronnie Fok, executive vp of A Partnership, Inc., a New York City-based
Agency of the Year: Momentum
Flu season was very, very good to Mark Shapiro. Tamiflu's January 2000 launch kicked off a stellar year for his agency, Momentum North America. The St.
MARKETING SERVICES
Caroline Farnsworth joined Holsted Marketing, Inc., New York City, a provider of syndicated direct-mail contingency programs, as senior vp-new business
ACCOUNT ACTION
BBC Productions, Inc., Decatur, GA, chosen as agency of record for Kennesaw, GA-based AremisSoft Corp.'s hospitality division. Also, Competitive Logic,
