Clutter: More Than Meets the Eye
Don't blink or you'll miss them. Seriously. PROMO'S four-hour run through one of Stop & Shop's Norwalk, CT, stores was a lesson in the clean store policies
Consumer Marketing
Clutter: Tuning Out
You've got to love radio. What other medium promotes itself with programming blocks, enticing listeners to stick around with the promise of no ad spots?
Clutter: Mall Bawl
The Mall of America home to three Victoria's Secrets and five Gap stores just got better: General Mills' Cereal Adventure is open, blaring out its contribution
ACQUISITIONS
DRUG CONNECTION Bristol-Myers Squibb Co., New York City, agreed to buy DuPont Pharmaceuticals, Wilmington, DE, for $7.8 billion. The sale is expected
CLIENT SIDE
Domino's, Ann Arbor, MI, named Ken Calwell executive vp, Build the Brand. He had been vp-new product marketing, research, and testing at Wendy's International.
MARKETING SERVICES
Robert Balzer, president of REB Associates, named president and chairman of the Promotion Marketing Association, New York City, for a one-year term. Elsewhere,
Clutter: Station to Station
When Bruce Springsteen sang, There's 57 channels and nothing's on, he may have been speaking about the advertising. There certainly is plenty on. While
Changes at the Top
Two of the promotion industry's largest agencies, Cyrk-Simon Worldwide and Aspen Marketing Group, last month announced new chief executive officers. Since
The Girls Are Back in Town
Nice girls did not finish last in the 2001 Licensing Excellence Awards. Properties featuring female characters Powerpuff Girls, Barbie, and Eloise were
NEW AND NOTEWORTHY PRODUCTS
Marketing Is a Breeze Lancaster, PA-based InSight's new Fan-Tastic can cool customers while giving brands a breath of fresh marketing. Perfect for either
