HISPANIC MARKETING: Almost South of the Border
According to the 2000 Census, there are 32.8 million Latinos residing in the U.S., which means that one out of eight people (or 12 percent) is of Hispanic
Consumer Marketing
HEALTHCARE: Home Remedies
Direct-to-consumer medical marketing has exploded into a nearly $5 billion industry in recent years. The growth, however, has come in large part at the
AGENCY MOVES
RPMC, Los Angeles, named Randy Penn vp-business development. She will be based out of the agency's newly opened New York City office. Jeannie Goldstein
NEW AND NOTEWORTHY TOOLS
Literal Targeting Web Dart, an online service from SportSource, Inc., Fort Washington, PA, enables marketing clients to lure customers online by giving
Star Tracking
In July, Seattle became Baseball Central in addition to the home of grunge bands and coffee shops as it hosted the Major League Baseball All-Star Game.
One Big, Happy Family
In a move that gives it a heightened global presence in cable television, Burbank, CA-based Walt Disney Co. acquired Fox Family Worldwide for $3 billion
CREAM OF THE CROP
Awards for the year's best premium incentive campaigns were recently bestowed upon a diverse group of six marketers by the Incentive Manufacturers & Representatives
CLIENT SIDE
Applebee's International, Overland Park, KS, named former McDonald's vp-strategic marketing John Cywinski chief marketing officer. He replaces senior
The Reluctant Millionaire
How did H&R Block convince its $1 million winner to come forward? Katie Couric, take a bow. Until his sister-in-law saw the bouquet of flowers at the
Honorable Mentions
Until this year, judging for our annual PRO Awards always took place on one intensive day. After receiving 176 entries last year, we decided to spread
