Right Up Their Alley
Toys Us and McDonald's Corp. unite this month on a holiday program worthy of the term Through December 27, Happy Meals feature one of eight miniature
Consumer Marketing
TRU Innovation
Marketers within driving distance of New York City might want to consider a trip to the Big Apple sometime over the next few months. Bring along a pen,
Pump up the Volume
There's one Best Buy department making more noise than Audio these days. The marketing department. Since breaking into mainstream promotions in fall 2000
ipromote: Two Places at Once
Beenz sold to Carlson Marketing Group. My-Points sold to United Airlines' sister company, United Net Ventures. Netcentives and Flooz are bankrupt, with
December 1, 2001
December 1, 2001
What’s the Big Idea?
Jimmy Stewart said it best in Mr. Smith Goes to Washington: Either I'm dead right or I'm crazy! If you have a great idea you've been working on lately,
CLIENT SIDE
Toys Us, Paramus, NJ, named Michael Tabakin director of corporate marketing-licensing and entertainment (photo, pg. 125) and David Kuhnlein director of
TRADE PROMOTION: Shelf Survival
Rochester, NY-based Eastman Kodak Co. has been busy this fall with a national P-O-P replacement program dubbed Project Clean Slate. Looking to clear up
Wishing for a Happy New Year Now
Is it 2002 yet? There is so much about 2001 worth leaving behind that I thought maybe we could skip the last two months and proceed directly to January.
