Consumer Marketing

More Pork Pulling

|  by Chief Marketer Staff

The National Pork Producers Council, Washington, DC, won the latest court battle over its $50 million marketing program. The Campaign for Family Farms,

NEW AND NOTEWORTHY TOOLS

|  by Chief Marketer Staff

The Time Is Now You say you want instant online gratification? Try New York City-based NowMarketing's new NowCode service: Advertisers add a #NOW logo

Rally to the Cause

|  by Chief Marketer Staff

Corporations are all ears as the consumer call for philanthropy gets louder. Now, it's even better to give than to receive. While that old philosophy

AGENCY MOVES

|  by Chief Marketer Staff

141 Communicator, Chicago, named Richard Newman president of the New York City office. He had been an executive vp at Bates Worldwide, an ad agency sister

Alien Homecoming

|  by Chief Marketer Staff

He may be a little fellow with a limited vocabulary, but E.T. is causing quite a commotion as he prepares to revisit theaters March 22. Promotional partners

A Sign of the Times

|  by Chief Marketer Staff

Are you cultivating the African-American consumer? Whether or not you are could determine the success of your brand. Last year's Viacom buyout of BET,

Bucket Brigade

|  by Chief Marketer Staff

Editor's note: The following campaign from New Zealand won Best Use of Advertising last November at the second-annual Globes Awards, sponsored by the

Game Day

|  by Chief Marketer Staff

What to do when the Super Bowl is over and March Madness is still a month away? If you're Frito-Lay, you get yourself an Xbox or a truckload of Xboxes.