More Pork Pulling
The National Pork Producers Council, Washington, DC, won the latest court battle over its $50 million marketing program. The Campaign for Family Farms,
The National Pork Producers Council, Washington, DC, won the latest court battle over its $50 million marketing program. The Campaign for Family Farms,
You don't have to be a Big Shot like Oprah to launch your own magazine. In fact, all you have to be is a Big Boy. Brand marketers increasingly are realizing
The Time Is Now You say you want instant online gratification? Try New York City-based NowMarketing's new NowCode service: Advertisers add a #NOW logo
Corporations are all ears as the consumer call for philanthropy gets louder. Now, it's even better to give than to receive. While that old philosophy
141 Communicator, Chicago, named Richard Newman president of the New York City office. He had been an executive vp at Bates Worldwide, an ad agency sister
He may be a little fellow with a limited vocabulary, but E.T. is causing quite a commotion as he prepares to revisit theaters March 22. Promotional partners
Topics Under Glass Wayne, NJ-based Just Jars Me puts together product ensembles centered on a theme: this Build A Snowman jar, for instance, comes with
Are you cultivating the African-American consumer? Whether or not you are could determine the success of your brand. Last year's Viacom buyout of BET,
Editor's note: The following campaign from New Zealand won Best Use of Advertising last November at the second-annual Globes Awards, sponsored by the
What to do when the Super Bowl is over and March Madness is still a month away? If you're Frito-Lay, you get yourself an Xbox or a truckload of Xboxes.