A Giant Awakens
Unilever will devote more money to sponsorships globally. The packaged-goods giant plans to increase ties to high-profile sports, entertainment, and cultural
Consumer Marketing
Fairy Tale Ending
Things are looking very green this year. Never before has one property so thoroughly dominated PROMO's Entertainment Marketing Awards the way DreamWorks
A Fairy Tale Ending: The Entertainment Marketing Awards
Things are looking very green this year. Never before has one property so thoroughly dominated PROMO's Entertainment Marketing Awards the way DreamWorks
Home Video: Back to the Bog
It was a classic double-dip. Baskin-Robbins came back for seconds on Shrek's November video premiere after its spring fling with the theatrical release
Live Event: Kicking Field Goals
It's not easy getting from Colorado Springs, CO, to Columbia, SC, in 48 hours at least for an 18-wheeler and two vehicles filled with 12 field staffers.
Never Say Die
When Netscape Communications went looking for a property to help raise the profile of its free Netscape Mail service among a younger demographic, it never
Listing Towards Privacy
The Federal Trade Commission has begun a systematic attack on deceptive spam, bringing scores of cases against e-mail marketers since Howard Beales, director
Summer Trading
ST. LOUIS-BASED Anheuser-Busch, Inc. this summer takes a break from supermodels and million-dollar prizes with Thirst for Summer, a three-stage effort
Feature Film: Fizz Whiz
Who knew green goop would sell so well? Baskin-Robbins intentionally mucked up its menu to get full service from its Shrek tie-in. Then the ice cream
The Long Way to Madison and 23rd
The initial code name for BMW's Hire Film Series was the Big Idea. It was big for so many reasons. It accomplished a laundry list of heavy objectives
