Cola Stars
Surprise: Coca-Cola Co. will bring back Harry Potter for a holiday 2002 campaign. But that's not all: A separate continuity campaign brings in long-time
Consumer Marketing
Short Profiles: The A Team
A Team ceo Andrew Cohen has heard the jokes before, and he's ready for them. We all wear gold chains, he offers, as soon as you mention Mr. T. But when
Dot-Kids Coming?
The House of Representatives is considering a law to form a child-safe domain name for Web sites under the U.S. country code (.us). The format would be
Alphabetical Index, with hyperlinks
141 Communicator 2 Jay Farrell 312-527-3900 A Team 25 Andrew Cohen 212-239-0499 Alcone Marketing Group 47 Matt Alcone 949-770-4400 www.alconemarketing.com
Interactive Marketing: The Tempo Slows
It's kind of strange to be talking in critical terms about a segment that grew 15.4 percent to $1.5 billion. But when the Internet is the segment in question,
Agency of the Year: GMR Marketing
It has taken Gary Reynolds 20 years to get exactly where he used to be. The promotion industry has spent those two decades evolving to a point Reynolds'
Specialty Printing: Stop the Presses
Thank goodness orders are booked so far in advance. Otherwise, specialty printers would have fared far worse than they did in 2001, when promotion spending
Games, Contests, Sweeps: Front and Center
Spending on games, contests, and sweepstakes rose 10 percent to $1.65 billion in 2001, according to PROMO estimates. The year's biggest news the indictment
Tripping Out
Man, field trips have changed since I was in high school. This spring, 174 kids in Minnesota spent a weekend at the Radisson to discuss marketing strategy,
Deals in the Making
Eavesdrop as you walk the aisles at this month's Licensing International show and you're bound to hear the word uttered at least a few times. That's because
