Consumer Marketing

Acquisitions

|  by Chief Marketer Staff

LANDS HO Sears, Roebuck and Co., Hoffman Estates, IL, has taken on new life as an apparel retailer with the $1.9 billion acquisition of Dodgeville, WI-based

Springtime in Portugal

|  by Chief Marketer Staff

Annus horribilis is the label APMA Worldwide president Iain Ferguson put on 2001, calling it a tough year for agencies and a rough ride for everyone.

Translating Brand Essence

|  by Chief Marketer Staff

I'm sitting behind the glass watching the opening moments of a focus group in Tokyo. Eight Jack Daniel's drinkers sit around a table, and I've come thousands

Same Old Story

Life isn't easy for consumer packaged goods manufacturers. Though their stocks are on the rebound, and though everyone has to eat (and drink, and bathe),

Marketing Services

|  by Chief Marketer Staff

Promotional products distributor American Identity, Kansas City, MO, named Richard Witaszak cfo. King-Casey, Inc., Norwalk, CT, named Tony Pearson senior

Play Stations

Blockbuster, Inc. has a lot on its plate this summer. The chain is already busy reformatting stores to move more towards DVDs and pumping up its Rewards

Ranked and Filed

|  by Chief Marketer Staff

The PROMO 100 looks a little different this year. We hope you like the makeover. We've been undertaking this annual ranking of the top promotion agencies