Acquisitions
LANDS HO Sears, Roebuck and Co., Hoffman Estates, IL, has taken on new life as an apparel retailer with the $1.9 billion acquisition of Dodgeville, WI-based
LANDS HO Sears, Roebuck and Co., Hoffman Estates, IL, has taken on new life as an apparel retailer with the $1.9 billion acquisition of Dodgeville, WI-based
Annus horribilis is the label APMA Worldwide president Iain Ferguson put on 2001, calling it a tough year for agencies and a rough ride for everyone.
I'm sitting behind the glass watching the opening moments of a focus group in Tokyo. Eight Jack Daniel's drinkers sit around a table, and I've come thousands
Doctors drink alcohol, too, you know. In the wine category, consumer tasting parties at vineyards, restaurants, and festivals is the standard tactic.
Life isn't easy for consumer packaged goods manufacturers. Though their stocks are on the rebound, and though everyone has to eat (and drink, and bathe),
Promotional products distributor American Identity, Kansas City, MO, named Richard Witaszak cfo. King-Casey, Inc., Norwalk, CT, named Tony Pearson senior
Blockbuster, Inc. has a lot on its plate this summer. The chain is already busy reformatting stores to move more towards DVDs and pumping up its Rewards
Politicians and lobbyists successfully mix public and private interests. Apparently, so can good marketers. Stuart Ruderfer and David Cohn cut their teeth
The PROMO 100 looks a little different this year. We hope you like the makeover. We've been undertaking this annual ranking of the top promotion agencies