Consumer Marketing

PROMO 100 Reply

|  by Chief Marketer Staff

As you know, like many other agencies, we admitted in writing to having had a worse year in 2001 than in 2000, stemming principally from a client acquisition.

Birdwatching

|  by Chief Marketer Staff

I am lucky enough to have three windows above my desk and luckier still to have a cottonwood tree beyond them. On sunny days, when I should be working,

Agency Moves

|  by Chief Marketer Staff

Gage, Minneapolis, promoted Tom Wilson to vp-managing director to oversee the agency's channel marketing practice. Tracy Locke Partnership, Wilton, CT,

Switching Loyalty

|  by Chief Marketer Staff

Loyalty is shifting among packaged goods. While some brands have halted or revamped their own high-profile loyalty programs, auction-based promotions

Decision Makers

|  by Chief Marketer Staff

Denny's, Spartanburg, SC, named Margaret Jenkins senior vp-chief marketing officer to handle all marketing activity as well as product development. The

Reality Check

|  by Chief Marketer Staff

Almost 60 percent of promotion agency professionals received no salary increase in 2001. That fact is hardly a surprise, considering that the recession

Client Side

|  by Chief Marketer Staff

Nike, Inc., Beaverton, OR, promoted Phil McAveety to vp-marketing for Europe, Middle East, and Africa. Eastman Kodak Co., Rochester, NY, named Essie Calhoun

Dueling Estimates

|  by Chief Marketer Staff

The quote, There are lies, damned lies, and statistics, is attributed either to Benjamin Disraeli or Mark Twain neither of whom ever had to estimate growth

Translating Brand Essence

|  by Chief Marketer Staff

I'm sitting behind the glass watching the opening moments of a focus group in Tokyo. Eight Jack Daniel's drinkers sit around a table, and I've come thousands