PROMO 100 Reply
As you know, like many other agencies, we admitted in writing to having had a worse year in 2001 than in 2000, stemming principally from a client acquisition.
As you know, like many other agencies, we admitted in writing to having had a worse year in 2001 than in 2000, stemming principally from a client acquisition.
I am lucky enough to have three windows above my desk and luckier still to have a cottonwood tree beyond them. On sunny days, when I should be working,
Gage, Minneapolis, promoted Tom Wilson to vp-managing director to oversee the agency's channel marketing practice. Tracy Locke Partnership, Wilton, CT,
Loyalty is shifting among packaged goods. While some brands have halted or revamped their own high-profile loyalty programs, auction-based promotions
Denny's, Spartanburg, SC, named Margaret Jenkins senior vp-chief marketing officer to handle all marketing activity as well as product development. The
BREWING PARTNERSHIPS The Pabst Brewing Co., San Antonio, TX, is seeking marketing, promotion, special event, and merchandising proposals for May-September
Almost 60 percent of promotion agency professionals received no salary increase in 2001. That fact is hardly a surprise, considering that the recession
Nike, Inc., Beaverton, OR, promoted Phil McAveety to vp-marketing for Europe, Middle East, and Africa. Eastman Kodak Co., Rochester, NY, named Essie Calhoun
The quote, There are lies, damned lies, and statistics, is attributed either to Benjamin Disraeli or Mark Twain neither of whom ever had to estimate growth
I'm sitting behind the glass watching the opening moments of a focus group in Tokyo. Eight Jack Daniel's drinkers sit around a table, and I've come thousands