Consumer Marketing

Off-Campus

|  by Chief Marketer Staff

Not all college marketing is directly targeted to students. There are those campus distributors to think about, too. Atlanta-based Coca-Cola Co.'s Mello

Policing Privacy

|  by Chief Marketer Staff

The murkiest part of Internet law right now is how to make material changes to Web site privacy policies. While no federal or state laws expressly regulate

Sleepless in September

|  by Chief Marketer Staff

A month of last-minute nightmares and sweet-dream solutions It's 3 a.m. Do you know where your ad slicks are? No matter how well you've prepared the campaign,

Dog Days

|  by Chief Marketer Staff

August is traditionally a slow time of year, the season for vacations, beach reads, bike rides, corn on the cob, and the last long evenings before the

May the Best Brand Win

|  by Chief Marketer Staff

IS THERE A BRAWNY MAN IN YOUR LIFE? Georgia-Pacific Corp. is betting that there is. When the Atlanta-based marketer acquired the Brawny paper-towel business

Quick Thinking

|  by Chief Marketer Staff

You can't build a strong property without a kids meal tie-in. At least that's what it seemed like in June at the annual Licensing Show in New York City,

Acquisitions

|  by Chief Marketer Staff

ON THE GRILL At press time, Burger King parent Diageo, London, was in the final stages of considering bids for the chain's sale. The short list of offers

Don’t Touch That Dial!

|  by Chief Marketer Staff

If you've ever used a digital video recorder, you know why the technology continues to grow in popularity. DVRs such as TiVo, ReplayTV, and UltimateTV

Plot Twists

|  by Chief Marketer Staff

Looking for unique publicity, the marketing brain trust behind Mrs. Fields Cookies, Inc. learned that NBC Entertainment's most popular daytime drama,

Ice Age Cometh

|  by Chief Marketer Staff

Twentieth Century Fox Home Entertainment, Century City, CA, scored more than $85 million in promotional support for the Nov. 26 home video release of