Power Shift
Mass merchandisers continue to gain packaged goods companies' respect as retailers and marketers hone their consumer focus. Wal-Mart, of course, still
Consumer Marketing
Rally Round the Family
Who knew that one of the best venues for marketing to families was a mud-splattered arena filled with over-sized, ear-splitting trucks driven by guys
Winning Bids
Dr Pepper/Seven Up Cos. launched the soft drink picture the 7UP logo, upside down by auctioning off the first 31 cases. The early-November launch put
Account Action
Burger King, Miami, tapped Premium Surge, Chicago, to handle toys for kids' promotions worldwide. Parent DraftWorldwide is BK's agency of record for promotions
Acquisitions
DONE DEAL FOR BURGER KING? At presstime, London-based Diageo seemed confident that its sale of Miami-based Burger King to the private equity consortium
January 1, 2003
Pick-Up PROMOTIONS
This month, local ski bums and hot dogs around the country get a chance to square off against world-class competition such as Olympian Tommy Moe, courtesy
Speak Your Piece
Tis the season for marketers to finish up 2002 and start executing campaigns for 2003. That makes it a good time to reflect on the past year what worked,
Bar Games
Anheuser-Busch has a new bar buddy: Microsoft Corp. The two collaborate on an on-premise campaign that brings Xbox games to bars and clubs with Budweiser.
The Glass is Half-Full
A handful of disparate beverage brands are relying on premiums and sweeps this winter to boost retail presence and, for one, to rev bottlers. Dr Pepper/Seven
