Consumer Marketing

Sign of the Times

|  by Chief Marketer Staff

OF COURSE, not all family advertising is warm and fuzzy. When a parent sued the Canadian Hockey Association because his son didn't win the Most Valuable

products

|  by Chief Marketer Staff

Thoughts of Summer Baltimore, MD-based Kelsyus Outdoor Recreational Products makes the ratty old beach towel obsolete with its new special-edition backpack

Bouncing Back

|  by Chief Marketer Staff

IT'S BEEN A ROCKY ROAD towards March Madness this year. Sponsorship recruitment got a late start as CBS and the National Collegiate Athletic Association

Brand Names

|  by Chief Marketer Staff

It took an awfully long time for Dorothy to meet The Man Behind the Curtain. She and her companions (the Cowardly Lion, especially) were awed by his work

Rally Round the Family

|  by Chief Marketer Staff

Who knew that one of the best venues for marketing to families was a mud-splattered arena filled with over-sized, ear-splitting trucks driven by guys

Power Shift

|  by Chief Marketer Staff

Mass merchandisers continue to gain packaged goods companies' respect as retailers and marketers hone their consumer focus. Wal-Mart, of course, still

Winning Bids

|  by Chief Marketer Staff

Dr Pepper/Seven Up Cos. launched the soft drink picture the 7UP logo, upside down by auctioning off the first 31 cases. The early-November launch put