Fresh POP-ed
It might not sound like good news, but the fact that spending on point-of-purchase advertising remained flat in 2002 at $15.5 billion really is good news.
Consumer Marketing
Branding Exclusivity
The stagnant economy didn't stop corporations from expanding brands into various segments of the licensing industry in 2002. Licensing rights fees rose
Brands Beware
There's a new twist to the old marketing adage, Give away the razor and sell the blades. Renegade Web site FreeRazor.com is riding the coattails of Gillette
Back on Track
It was miniscule, but it was an increase at least. Spending on sponsorships by North American companies rose a little more than 1 percent to $9.4 billion
Creeping Confidence
It's always heavily qualified by “Depending on the war situation…,” or ”Barring a double-dip recession…,” but a perceptible note of confidence has crept
Playing Catch Up
Spending on promotion activity via the Internet showed a healthy increase of 13.1 percent to $1.7 billion in 2002, compared to $1.5 billion in 2001, according
CLARIFICATIONS
A recent Hot Properties story (PROMO, January 2003) failed to include CMI (East Rutherford, NJ) as the agency that executed and managed Miller Brewing
Retailored to Fit
After dropping off by six percent in 2001, spending on in-store services gained ground last year, jumping 2 percent to $867 million, despite a weakened
COMING OF AGE
On Jan. 23, 2003, PROMO magazine invited to its offices in New York City four of the brightest thinkers and sharpest observers now working in promotional
Major Events
Event Marketing - Total SPent in 2002: $132.3 billion
