Weaving Art and Commerce
It's becoming a valid question: Where does entertainment end and promotion begin? Earlier this year, Coca-Cola President and COO Steve Heyer created a
Consumer Marketing
Down in the Mall
While Pepsi is building virtual reality storefronts, Sony went ahead and developed the real thing. Billed as a the Sony Metreon is a 350,000 square foot
Avoiding Virtual Pitfalls
Digital promotions are part of the overall marketing solution and they are supposed to drive consumption in a fresh and cost-effective manner, unlike
Bird Watching
If Harry Potter's involved, something exciting must be happening. Sure enough, owls were sighted in faraway cyber worlds by tens of thousands of muggles
One World
IT WAS THE DANCING THAT CLINCHED IT. When Allied Domecq convened its worldwide work session on Malibu Rum last fall in London, it was the first time many
Spidey Sensation
The studio knew it was going to be a big picture; the question really was how big Spider-Man would be. We had one of the last great super heroes to make
McDonald’s Winning Combination
McDonald's new game plan seems to have worked. Late last month McDonald's Corp. wrapped up Winning Time, its first game promotion in 19 months since the
Your Vitamin Chews
IT MAY LOOK AND TASTE LIKE GUM, but it's a vitamin. Radio Disney this month kicks off a promotion with Vitaball, a gumball which delivers 100% of RDA
Holding out for a Hero
Tough but tender won the evening at this year's Reggie Awards, presented in March in Orlando at the annual convention of the Promotion Marketing Association.
Teen Power
Finding a brand spokesperson who appeals to kids and to moms and can quarterback a successful back-to-school promotion for the No. 1 food company in the
