INSIGHT FROM IMIwww.imi-research.com
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Consumer Marketing
Double Standard
We're all familiar with the marketing mix: advertising, consumer promotion and trade promotion. Brands can, and do, spend money on all three. However,
Back-end and Below-the-Line Services
DESKTOP COMPANION See You Again Software, Riverdale, NY, allows smaller brands to elbow their way onto the Windows Desktop, formerly the exclusive domain
Serving Time
You can't get more tongue-in-cheek than a life-size virtual mermaid challenging mallgoers to kiss like a fish. That's just one of Entertainment Marketing,
Digging for Sponsors
Few sports were hotter than beach volleyball in the late 80s and early 90s. Considered the next big thing when it made its debut at the Atlanta Olympics
Integration gets Vindication
Eric Mower admits 2002 was a tough year but his agency still moved to 26th place in our ranking from 44th last year. We're feeling vindicated this year
Wish You Were Here
As the economy made its barely perceptible turn to recovery, brand marketers continued to shift spending from media advertising to promotional marketing
Marketing Services
Josh McCall named CEO for Jack Morton Worldwide, New York City. ID Media, Chicago, hired Rick Gillis as senior VP-director of client services. Mark Neuwirth
Young at Heart
You gotta think like a kid. That's an oversimplification, of course, but it pretty much sums up the way Irvine, CA-based Strottman International operates.
Guild crafts Success
With its original founder Victor Ayala, still in the driver's seat, The Guild Group turns 23 this month. The privately-owned firm lives by the values
