Panasonic Mobilizes to Reach Young Bilingual Crowds
Panasonic Consumer Electronic Co. has launched a bilingual mobile marketing promotion to increase awareness among the young crowd. The Save Your Summer,
Consumer Marketing
Tobacco Promotion Spending Up, Sales Down: FTC
Top tobacco companies spent a record $11.2 billion on marketing in 2001, up 17%, even though cigarette sales fell 3.8% to 398.3 billion cigarettes, the
Ironman Triathlon Kicks off Six-Month Promotion
The Ironman Triathlon World Championship is celebrating its 25th anniversary with a six-month retail promotion that ties in a hefty lineup of licensees
Wal-Mart Gets Ready to Retail-Tain
Disney's Kim Possible and Scholastic's Clifford the Big Red Dog each have play dates scheduled in Wal-Mart stores this summer. The Bentonville, AK-based
Wheaties and ACSM Partner with Fitness Message
In its first partnership with a cereal brand, the American College of Sports Medicine will promote health and fitness on millions of Wheaties cereal boxes
Bender/Helper Opens Entertainment Marketing Company
Public relations firm Bender/Helper Impact has opened an entertainment marketing services company, Entertainment Impact. Steve Honig was named general
Lawmakers Mull Guidelines for Marketing ‘Safer’ Cigarettes
A Congressional committee heard testimony last week on marketing guidelines for "safer" cigarettes as the U.S. House of Representatives mulls legislation
Elizabeth Arden to Launch Fragrances under GANT Brand
Elizabeth Arden International S.a.r.l. has formed an exclusive licensing agreement with men's fashion brand GANT Company AB to manufacture and distribute
Cingular Takes Wings With Charlie’s Angels Tie-In
Cingular Wireless is tapping into Sony Ericsson and Sony Pictures Entertainment for a national marketing campaign for the June 27th release of Charlie's Angels: Full Throttle.
Pepsi Collects 2 Million Sign-Ups for Billion Dollar Sweeps
After a month, Pepsi's Play for a Billion has drawn 2 million registrants eager for a shot at stardom (and $1 billion, of course). To register, consumers
