Acquisitions
INTERPUBLIC SELLS NFO RESEARCH In an effort to further reduce debt, Interpublic Group plans to sell its NFO research unit to Taylor Nelson Sofres, a provider
Consumer Marketing
Natural Selection
THERE ARE MANY different ways that companies select the promotional offers they will use for their next promotional period. Companies and agencies use
Promo Online
Doing a deal abroad? I do a lot of work with a premium manufacturer in Hong Kong and visit once or twice a year. Each time I go there, my rep treats me
New & Noteworthy Products
God Save the Queen Social tea has fallen by the wayside, but Salisbury Pewter, Easton, MD, can help put a little civilization back into the workday with
Executive Privilege
When did the average marketer become the Common Man, a mirror to Joe or Josie Average, ready for a role in a Capra film? Apparently it happened sometime
What Were They Thinking?
To take a quick humor break from your busy day, just click on Web sites like newsoftheweird.com or Yahoo's Oddly Enough news page. You'll find stories
Nintendo Plays First Music Gig
Nintendo of America is stepping into the music-marketing arena this summer with a 30-city tour that merges gaming and music. Alternative rock band Evanescence
Measuring a Course
In the 17th century, the British Navy commenced a domination of the world's oceans that was to last nearly 300 years. But one thing held it back: navigation
Rules of the Games
Digital promotions present a unique combination of compliance-related issues, especially regarding sweepstakes, contests and games. Vendors of digital
Seen and Heard at Star Power
Hollywood marketers gathered at The PMA's annual Star Power conference in Universal City in May. For those who missed the networking fest and PROMO's
