B2B Marketing

A Hearty Campaign

|  by Chief Marketer Staff

Toshiba America Medical Systems has sold $16 million worth of cardiac catheterization systems thanks to a combined lead-generation telemarketing and three-part

Johnny Be Good?

|  by Chief Marketer Staff

Nearly half of the respondents to a survey from InfoUSAPoll.com think Republican John McCain would be the most small-business-friendly president out of

Get It Together

|  by Chief Marketer Staff

In business-to-business marketing, the products sold and the buying process are typically complex, requiring not one but a series of touches. DMers grapple

What’s Working, What’s Not

|  by Chief Marketer Staff

With all the hype surrounding Web 2.0, skeptics might be quick to write it off. But I'm glad to report that some of these applications are already delivering real value for B-to-B marketers.

B-to-B Seller Opens Up to Customers

|  by Chief Marketer Staff

How does a business-to-business enterprise retool to increase its appeal to consumers? When Brandon Whildin joined Dekalb, Ill.-based Diamond Tour Golf as director of marketing about three years ago, the company had almost no Web presence.