B2B Marketing

Boathouse Survey: CEO Perception of CMO Performance and Marketing Is Improving

January 19, 2024 |  by Kaylee Hultgren

The survey’s key CMO insights, followed by a chat with Boathouse CEO John Connors about the most critical and surprising revelations from the report.

Blue Cross Blue Shield CMO on Post-Pandemic Marketing, New Audience Channels and Regional Targeting

January 12, 2024 |  by Kaylee Hultgren

Part two of our chat with the marketing chief, which covers the healthcare business post-pandemic, new channels to reach audiences and how regional targeting will factor into Blue Cross Blue Shield's marketing strategy.

Marketers on Fire: Kelly Calabria, Chief Marketing and CSR Officer at Blue Cross Blue Shield, North Carolina

January 5, 2024 |  by Kaylee Hultgren

Our latest Marketers on Fire profile features Kelly Calabria, Chief Marketing and CSR Officer at Blue Cross Blue Shield of North Carolina, who examines three challenges her brand is facing in 2024.

GenAI in 2024: Three B2B Marketing Predictions

December 21, 2023 |  by Jason Dea

How will B2B marketing adapt to the GenAI craze in 2024? Here are three predictions.

VIDEO: A 2024 Outlook for B2B Integrated Marketing and Communications

December 15, 2023 |  by Chief Marketer Staff

A look at B2B integrated marketing and communications challenges in the coming year amid uncertain economic times.

2023 Top Women in Marketing Honorees Revealed

December 14, 2023 |  by Chief Marketer Staff

The honorees for the Chief Marketer 2023 Top Women in Marketing Awards have been revealed.

The Case for CTV in B2B Marketing

December 8, 2023 |  by Mike Skladony

CTV advertising offers a range of benefits to B2B marketers and expands their capability to reach and engage with their target audience, removing it from the silo of business hours.

Marketers on Fire Roundup: CMOs at MetLife, Dickies, Walgreens, UScellular and Anywhere Real Estate

November 22, 2023 |  by Kaylee Hultgren

A look back at our recent conversations with CMOs making waves in the industry.

Multicultural Marketing: Technology Tools for Marketers to Reach Diverse Audiences

November 17, 2023 |  by Chief Marketer Staff

Four ways marketers can adjust their targeting practices to reach underserved demographics more effectively.

2023 PRO Awards: Winners and Finalists Announced

November 15, 2023 |  by Chief Marketer Staff

Chief Marketer is pleased to announce the winners of the 2023 Pro Awards, recognizing the most outstanding campaigns in promotional marketing.