B2B Marketing

Integrating a Podcast into Your Marketing Strategy

|  by Nicki Kamau

How can you gain subscribers, nurture contacts into becoming listeners (and vice-versa), and collect data on how your podcast is influencing ROI? Here are the tactics to consider to get your show noticed.


Emotions Matter When it Comes to Engagement: Report

|  by Beth Negus Viveiros

What two emotions engage readers the most online? Nostalgia and schadenfreude, according to new research from online news site Topix. Topix analyzed its top 50 highest grossing stories over the last five years, to see which pieces engaged the most readers over the longest period of time. Four key emotions engaged readers the most: history/nostalgia (30…