B2B Marketing

5 Content Marketing Myths to Bust in 2018

|  by Ana Cook

There is a lot of misinformation that creates unrealistic expectations around content marketing and prevents many businesses from succeeding. Don’t let these five myths slow you down.

Better B2B Lead Gen in 2018: 3 Tips

|  by Tom Shapiro

Here are three ways to make use of lateral thinking in increasing your B2B lead gen in the new year.

Better Webinars in 2018: 10 Tips

|  by Beth Negus Viveiros

Webinars are fantastic tools to generate leads and drive pipeline, if you have the right processes in place to drive registration and engage attendees before, during and after your event.

The Digital Crossover Between Marketing and Technology

|  by Brian Gregg

Content marketing is a key discipline in today’s digital marketing. To master all of these challenges, marketing needs to reorganize itself. It needs technology, organization, oversight and control systems.

Four Event Marketing Metrics That Matter

|  by Dax Callner

With the emergence of digital marketing platforms, too many marketers are evaluating their event marketing campaigns through marketing performance indicators like views or clicks, rather than business metrics.