OPINION: Better Marketing Metrics CMOs Can Give CFOs
The case for CMOs adopting a different set of metrics that provides a more accurate estimate of ROI through accounting for incremental sales.
The case for CMOs adopting a different set of metrics that provides a more accurate estimate of ROI through accounting for incremental sales.
How purpose-driven brands can approach a measurement paradigm while establishing industry standards.
The panel of judges for the 2023 Chief Marketer PRO Awards has been unveiled.
As the industry prepares to meet potential economic headwinds, not all marketers are confident about achieving their goals.
The editors of Chief Marketer present to you the industry’s only editorial listing of outstanding female marketers who are leading their teams—and their families.
Our conversation with ALA CMO Julia Fitzgerald on measuring ROI, lessons learned from the private sector, marketing trends she's keeping her eye on, and more.
The editorial team at Chief Marketer team has announced the 2022 PRO Awards winners, revealed on Zoom Nov. 15. Congratulations to all!
A list of the 100 most buzz-worthy event marketing companies in the experiential marketing industry.
How brands can market on Amazon during the beginning, middle and developed business stages.
Pitfalls and insights on establishing social media KPIs.