Profiles & Campaigns

A Successful B2B Launch is Anything But Fake News

|  by Joe Scotto

In a world where "fake news" is a growing concern, the good news is that you can't fake a bad customer experience. Here’s three checkpoints to certify a successful B2B launch.

influencer marketing

What Micro-Influencers Can Do For You

|  by Promise Phelon

Micro-influencer—what’s that? Along with influencer marketing, micro-influencers is the term all modern marketers have added to their repertoire.

Better B2B Lead Gen in 2018: 3 Tips

|  by Tom Shapiro

Here are three ways to make use of lateral thinking in increasing your B2B lead gen in the new year.

Better Webinars in 2018: 10 Tips

|  by Beth Negus Viveiros

Webinars are fantastic tools to generate leads and drive pipeline, if you have the right processes in place to drive registration and engage attendees before, during and after your event.