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Why Social Media Influencers are a Valuable Asset for Your Brand

By Al Cadena The popularity of this year’s fifth-annual VidCon, which saw 18,000 people swarming Anaheim to meet their favorite YouTube stars, is just the latest piece of evidence proving that Yo

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Facebook Post Planner

Article

Nov. 21 2013




Facebook Outlines the Art of Reeling in Customers: Infographic

Justin Lafferty (InsideFacebook) This infographic, created from the Facebook app, Post Planner, lays out a roadmap (in this case a fishing expedition) for marketers on how to increase your Facebook fan base. Tips include understanding who your fans are, what you as a business person should be doing and how to catch the big ones!

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Article

Nov. 14 2013




Billboard Puts a Fresh Twist on a Niche Social Network

Billboard uses social TV to promote its Music Awards and this authors tells us how they did it.

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Checkmark

Article

Nov. 11 2013




Socializing Data – The Marketing Game Changer

Everyone is talking about big data and social influence as the new Promised Land, but finding and proving the true value is a challenge.

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content marketing

Article

Nov. 07 2013




Content Marketing Gets More Strategic 1

A panel at ad:tech New York discusses a more strategic focus on content marketing: distribution, measurement and ROI.

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tweeting bra

Article

Nov. 06 2013




Nestlé’s Head of Digital on How it is Achieving its Digital Marketing Ambitions

Pete Blackshaw, Nestlé’s global head of digital and social media, outlines how the company is aggressively moving its digital marketing ambitions forward.

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hardie-355

Article

Nov. 05 2013




Builder Proves the Value of Social Media for Lead Gen

Fiber cement building products isn’t exactly an industry that screams of compatibility with social media.

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Instragram

Article

Oct. 31 2013




World’s Top Brands are on Instagram

Some 71% of the world’s top brands are on Instagram and they are posting more than 50 times a month.

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pinterest

Article

Oct. 28 2013




Pin Down Holiday Sales by Dominating Pinterest 1

Here are 6 tips to help retailers and brands unlock the potential of Pinterest by creating an engaging campaign that drives sales and increases SEO rankings.

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Omnicom Group and Publicis Groupe

Article

Oct. 25 2013




Four Tips for Dealing with Tricky Customer Decisions

Marketers have tons of data generated by digital decisions. But figuring out how to use that data can be tricky.

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words595

Article

Oct. 24 2013




How Chrysler’s Francois Scored Marketing Gold In Will Ferrell 2

The Fiat and Chrysler CMO has scored another major marketing coup with Will Ferrell’s Anchorman 2-based ad campaign for the new Dodge Durango.

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