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Contests/ Sweeps

How YOU Can Win a 2014 PRO Award

Entering the PRO Awards is a rewarding, yet time consuming task, and the importance of fully and carefully completing the process cannot be unde

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May. 29 2012

Coupons at Center of $5 Million True Lemon Summer Campaign 2

True Lemon, a challenger brand to the well saturated $1 billion powdered soft drink market, is using coupons as a major component of a new $5 million national campaign.



May. 24 2012

White Castle UGC Contest, Mobile App Call Out to “Craver Nation” 2

White Castle is energizing its fervent fan base with a summer of contests challenging “Craver Nation” to show their love in creative ways. Submissions are put to a popular vote for prizes, and a concurrent sweepstakes offers to give one Craver sliders for life.



Apr. 19 2012

2012 March Madness Was Very Mobile: Study

Mobile devices did a lot more than warm a bench in this year’s NCAA tournament. A new study finds that 79% of U.S. fans used mobile to get some kind of roundball content– rising to 91% reach among 18 to 24 year olds.



Apr. 16 2012

Pampers Facebook Community for Hispanic Moms Reaching 50,000 Likes 1

The Pampers Facebook page launched in April 2009 and now has more than 1 million likes. That



Mar. 23 2012

Scotts Puts Values on Facebook Tasks to Encourage Participation 1

Scotts lawn care company has a full-on campaign underway that includes TV spots, in-store promos and an important influencer program on Facebook.




Mar. 17 2012

Games/Sweepstakes: Tips for Engaging Consumers in Social and In-Store Contests

Download the latest Contests/Sweepstakes tip sheet from Chief Marketer



Mar. 13 2012

Bennigan’s Scratch-to-Win Rewards Customers and Encourages Sharing

Bennigan’s, the chain of neighborhood pubs serving up Irish hospitality, is running a scratch-to-win promotion for a chance to win a “Pub in a Box.”



Mar. 13 2012

How and Why to Use Sweepstakes on Facebook 2

Does it make sense for your brand to run a sweepstakes on Facebook? Here’s some sound advice.



Mar. 09 2012

MMA Guidelines Create Order Out of a Tangle Of Mobile Ad Sizes 1

To standardize display ads on mobile devices and thus make them easier for brand and media managers to buy, the Mobile Marketing Association has arrived at six standard units for mobile phones and recommended specific ad sizes for use on tablet devices.