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Contests/ Sweeps

Event & Experiential Marketing Special Report

In this Chief Marketer Special Report, we explore why marketers are no longer content with reaching customers and prospects at an event, but are now trying to engulf them in an experience. Yo

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Aug. 03 2012




2012 PRO Award Finalist: The Marketing Arm for Oneworld Alliance

Global airline network oneworld alliance wanted to educate elite status customers on the benefits of membership.

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Aug. 03 2012




2012 PRO Award Winner: Arc Worldwide/ Leo Burnett for McDonald’s

McDonald’s took their top-ranked french fry product and linked the question “You want fries with that?” to just about any good thing customers could imagine in life.

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Aug. 03 2012




2012 PRO Award Finalist: Marketing Drive & Possible Worldwide for The Dannon Company

Dannon’s Danimals kids’ yogurt and smoothies brand stood up for playtime with a contest in which kids entered on-pack codes to win playground equipment for their schools.

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Aug. 03 2012




2012 PRO Award Winner: The Marketing Arm for GameStop

2012 PRO Award Finalist: The Marketing Arm for GameStop and the “Call of Duty Pre-Order Campaign” for Best Incentive Promotion.

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Aug. 03 2012




2012 PRO Award Finalist: The Marketing Arm for GameStop

2012 PRO Award Finalist: The Marketing Arm for GameStop and the “Gears of War 3 Pre-Order Campaign” for Best Incentive Promotion.

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Jul. 31 2012




Marden-Kane: Sweeps Today All about the Data Security

Sweeps and contests today take place in the social ecosystem more often than not, says EVP marc Wortsman of Marden-Kane, agency #68 on the Promo 100. That builds engagement and viral buzz, but it also calls for extra care to make sure players can’t game the game with double identities or purchased votes.

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Jul. 20 2012




How a Small Cheese Maker Uses Rolling Contests to Earn Customers

DCI Cheese Co. uses a steady stream of promotional contests and coupons to bring attention to its handcrafted cheeses.

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Jun. 22 2012




Dole’s Digital Marketing Manager Talks Contests, Smoothies and Bloggers: Q&A 3

Michael Contreras, the digital marketing manager, for Dole Packaged Foods, talks about contests, smoothies, bloggers and what keeps him up at night.

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Jun. 12 2012




Cracker Barrel Builds Database with Sweepstakes

Cracker Barrel Old Country Stores is runnings the

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