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Contests/ Sweeps

Event & Experiential Marketing Special Report

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Sep. 08 2012




Local Social Networking in Play for Sears Hometown Stores 1

In a local slant on social, franchisee owners of the 1,200-plus Sears Hometown and Outlet stories launch a Facebook video contest centered on their communities.

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Aug. 23 2012




Cost Plus Uses Pinterest Contest to Show Off New Collections 6

Cost Plus World Market runs “Pin It To Win It Contest” that sends players in search of its wide variety of products.

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Aug. 03 2012




2012 PRO Award Finalist: The Marketing Arm for Oneworld Alliance

Global airline network oneworld alliance wanted to educate elite status customers on the benefits of membership.

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Aug. 03 2012




2012 PRO Award Winner: Arc Worldwide/ Leo Burnett for McDonald’s

McDonald’s took their top-ranked french fry product and linked the question “You want fries with that?” to just about any good thing customers could imagine in life.

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Aug. 03 2012




2012 PRO Award Finalist: Marketing Drive & Possible Worldwide for The Dannon Company

Dannon’s Danimals kids’ yogurt and smoothies brand stood up for playtime with a contest in which kids entered on-pack codes to win playground equipment for their schools.

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Aug. 03 2012




2012 PRO Award Winner: The Marketing Arm for GameStop

2012 PRO Award Finalist: The Marketing Arm for GameStop and the “Call of Duty Pre-Order Campaign” for Best Incentive Promotion.

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Aug. 03 2012




2012 PRO Award Finalist: The Marketing Arm for GameStop

2012 PRO Award Finalist: The Marketing Arm for GameStop and the “Gears of War 3 Pre-Order Campaign” for Best Incentive Promotion.

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Aug. 03 2012




2012 PRO Award Finalist: Wunderman3 for Hostess Brands

2012 PRO Award Finalist: Wunderman3 for Hostess Brands and the “7 Wonders of the U.S.A. Teacher Tour” for Best Cause-based Marketing promotion.

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Aug. 03 2012




2012 PRO Award Finalist: Noise Digital for Tic Tac Canada

A year long program for Tic Tac Canada around the concept “Fun Fresh Talent” helped the brand create a long-term social media strategy and increase brand awareness.

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Aug. 03 2012




2012 PRO Award Finalist: Prizelogic for Disney Cruise Line 1

To position Disney as the only cruise operator that offers “magical experiences” on every voyage, Prizelogic created The Magical Cruise Adventure Sweepstakes, which allowed users to build their own cruise by adding upgrades to their potential grand prize in the form of activities and amenities that normally cost extra.

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