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Contests/ Sweeps

Event & Experiential Marketing Special Report

In this Chief Marketer Special Rep

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Feb. 05 2013




Coke Pulls it Off Again!

“Coke Chase” results go far beyond the aggressive performance goals the brand had set.

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Jan. 30 2013




Heineken’s Global Head of Design on its Bottle Design Challenge: Q&A 6

Mark van Iterson, global head of design at Heineken, takes us behind the scenes at the brand’s 140th Anniversary “Future Bottle Design Challenge.”

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Jan. 22 2013




My Bet is on the “Coke Chase” Showgirls 11

Coca-Cola is hoping to win big this year with “Coke Chase” a promotion marketed around the Super Bowl that encourages public voting.

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Jan. 17 2013




Yellow Post-it Fever? Yes, I’m sure I have it. 1

Hilton Hotels unleashes a humorous interactive quiz designed to get us all thinking about taking a vacation.

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Jan. 17 2013




Tecate VP Marketing on Tapping the Big Game to Reach Hispanics: Q&A 2

This year’s annual program around the Super Bowl, “A Man Knows How to Choose His Team,” continues Tecate’s hard work to reach the U.S. Hispanic consumer.

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Jan. 10 2013




Volvo Trucks Launches Online Game and iPad App 1

To showcase the brand’s fuel efficiency, Volvo Trucks has launched an iPad game and an accompanying online scavenger hunt for U.S. participants.

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Jan. 07 2013




Program Design Key to Gamification Success 5

Tips and tricks from Maritz Loyalty Solutions to tune up your marketing programs with ramification.

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Dec. 10 2012




Kellogg, Verizon use Gamification to Build Loyalty 1

Three ways gamification can benefit brands.

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Sep. 18 2012




How to Make Your Online Contest Cheater-Proof 4

Players who cheat contests are a real concern for agencies and brands. Learn the most vulnerable elements, how these elements get hacked and how to prevent attacks.

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Sep. 14 2012




2012 PRO Award Winner, Best Promotion: Grey Alliance for Canon USA 6

2012 PRO Award Finalist: Grey Alliance for Canon USA and its “Project Imagin8ion” user-generated photo contest.

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