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Contests/ Sweeps

4 Reasons Why YOU Should Attend the PRO Awards Gala: June 25 NYC

Whether your campaign rose to the top as a 2014 PRO Awards finalist, you entered a campaign that didn’t quite make the cut

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Jan. 17 2013

Yellow Post-it Fever? Yes, I’m sure I have it. 1

Hilton Hotels unleashes a humorous interactive quiz designed to get us all thinking about taking a vacation.



Jan. 17 2013

Tecate VP Marketing on Tapping the Big Game to Reach Hispanics: Q&A 2

This year’s annual program around the Super Bowl, “A Man Knows How to Choose His Team,” continues Tecate’s hard work to reach the U.S. Hispanic consumer.



Jan. 10 2013

Volvo Trucks Launches Online Game and iPad App 1

To showcase the brand’s fuel efficiency, Volvo Trucks has launched an iPad game and an accompanying online scavenger hunt for U.S. participants.



Jan. 07 2013

Program Design Key to Gamification Success 5

Tips and tricks from Maritz Loyalty Solutions to tune up your marketing programs with ramification.



Dec. 10 2012

Kellogg, Verizon use Gamification to Build Loyalty 1

Three ways gamification can benefit brands.



Sep. 18 2012

How to Make Your Online Contest Cheater-Proof 4

Players who cheat contests are a real concern for agencies and brands. Learn the most vulnerable elements, how these elements get hacked and how to prevent attacks.



Sep. 14 2012

2012 PRO Award Winner, Best Promotion: Grey Alliance for Canon USA 6

2012 PRO Award Finalist: Grey Alliance for Canon USA and its “Project Imagin8ion” user-generated photo contest.



Sep. 08 2012

Local Social Networking in Play for Sears Hometown Stores 1

In a local slant on social, franchisee owners of the 1,200-plus Sears Hometown and Outlet stories launch a Facebook video contest centered on their communities.



Aug. 23 2012

Cost Plus Uses Pinterest Contest to Show Off New Collections 6

Cost Plus World Market runs “Pin It To Win It Contest” that sends players in search of its wide variety of products.



Aug. 03 2012

2012 PRO Award Finalist: Tenthwave for eBay

2012 PRO Award Finalist: Tenthwave for eBay for “The More, the Merrier” Facebook promotion.