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Contests/ Sweeps

4 Reasons Why YOU Should Attend the PRO Awards Gala: June 25 NYC

Whether your campaign rose to the top as a 2014 PRO Awards finalist, you entered a campaign that didn’t quite make the cut

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DTourSite595

Article

May. 20 2013




DoubleTree, Google Design Custom-built YouTube Channel for Travelers

In a partnership with Google, DoubleTree by Hilton has launched a custom-built YouTube channel—DTour—that offers travelers a new way to plan and share their trips. Supporting the channel is a yearlong “DTour of a Lifetime” competition offering six people the chance to be brand ambassadors traveling the world and documenting their adventures on the channel. […]

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dunkin-website

Article

May. 16 2013




Dunkin’ Donuts Goes Local From the Corporate Level

Learn how Dunkin’ Donuts employs a local social marketing strategy from the corporate level.

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RRI_truck595

Article

May. 01 2013




Red Roof Inn Turns 40, Celebrates with a Road Tour

Marketers love to play the numbers and Red Roof Inn is no exception. March marked its 40th anniversary and it is churning out a host of promotions through the fall tied to that number. Last month, the lodging company began running the “40 & Fabulous” campaign that includes all kinds of incentives, a sweepstakes and […]

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Dole250

Article

Mar. 27 2013




Dole and Rachael Ray Broaden Reach of Cook-Off Contest 1

Dole Packaged Foods is in its fifth year running its annual California Cook-Off Contest. It’s been successful enough, but this year Dole wants to broaden the reach of this national campaign to greatly increase its exposure, as well as the number of people who enter.

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Mar. 14 2013




2013 February’s Greatest Hits

Too much love in the air February to think about business? Well then, now’s the time to catch up on the top reader pick’s from the month of love.

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Feb. 20 2013




Vidalia Fights Competition with New Five-Year Plan 5

The Vidalia Onion Committee is about to embark on a new three-to-five year program called the “Vidalia Flavors of Summer.”

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Feb. 06 2013




Nooooo. Not the Iron!

Monopoly’s Facebook contest ends in defeat for the iron and victory for the cat.

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Feb. 05 2013




Coke Pulls it Off Again!

“Coke Chase” results go far beyond the aggressive performance goals the brand had set.

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Jan. 30 2013




Heineken’s Global Head of Design on its Bottle Design Challenge: Q&A 6

Mark van Iterson, global head of design at Heineken, takes us behind the scenes at the brand’s 140th Anniversary “Future Bottle Design Challenge.”

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Jan. 22 2013




My Bet is on the “Coke Chase” Showgirls 11

Coca-Cola is hoping to win big this year with “Coke Chase” a promotion marketed around the Super Bowl that encourages public voting.

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