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Email Marketing

Emails We Love: Back to School Round-Up

If you’re a parent, you’re in one or two camps this week. You’re either elated that the kids are finally out of the house and back in school, or, you’re as grumpy as the kids about school star

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zquiet

Article

Dec. 02 2013




Chief Marketer Listline Dec. 2

Lists featured include ZQuiet and Teenager Pageant.

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holiday-snowman

Article

Nov. 22 2013




8 Tips for Creating a Better Online Holiday Shopping Experience

Smart marketing methods like real-time web personalization will help create a better online experience for your customers through this joyful yet stressful time of year.

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mercy-corps

Article

Nov. 11 2013




Chief Marketer Listline Nov. 11

Lists featured this week include Mercy Corps and PSA Group.

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lying-355

Article

Oct. 28 2013




The Five “Big Lies” CMOs are Told About Mobile

Here are five “big lies” that have hindered the mobile progress of brands worldwide.

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disney movie

Article

Oct. 25 2013




Chief Marketer Listline Oct. 28

Lists featured include Disney Movie Club and World Reserve Monetary Exchange.

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man-ball-challenges

Article

Oct. 10 2013




Finding Talent, Channel Attribution Among Biggest DM Challenges 2

Chief Marketer asked a number of direct marketing pros what they thought the biggest challenges are for DMers going into 2014.

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Email

Article

Oct. 10 2013




8 Tried-and-True Email Marketing Strategies Marketers Should Know

When it comes to email subject lines, marketers should avoid the “dead zone” of 60-70 characters. This is just one of the email marketing strategies backed by hard numbers and studies in this list, which will help marketers ensure that their messages stand out in crowded inboxes.

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RatchetWrench_cover

Article

Oct. 07 2013




Chief Marketer Listline Oct. 7

Lists featured this week include Ratchet+Wrench and The Cold Hard Truth with Judson Phillips.

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freshpair-355

Article

Oct. 07 2013




Targeted Email Helps Freshpair Engage a Variety of Audiences

A robust email program targeting nine core segments is a key marketing component in making Freshpair feel confident about reaching a decidedly diverse customer base.

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Email subject lines

Article

Oct. 02 2013




How to Optimize Your Email Subject Lines: 4 Ideas

Subject lines, while not exactly the sexiest element, do a lot of heavy lifting for emails, which is why they deserve sufficient attention and care. Marketers should do key things to optimize their subject lines.

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