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12 Tips for Better Responsive Design

By Andre Lejeune The future of email marketing lies in the ability to adapt to your surroundings. More than half of all emails are opened on

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Email

Article

Feb. 21 2014




Enewsletters Outperform B2B Promotional Emails: Study

B2B enewsletters outperformed promotional emails in both unique open and clicks in a recent study from Experian.

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email a

Article

Feb. 16 2014




Make Your Email Look More Official Than Promotional

In direct mail, offline testing has taught savvy marketers something significant: Efforts which seem more official can clobber creative that comes across as promotional

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Multitasking businesswoman at work

Article

Feb. 10 2014




Marketing Tech Integration Remains a Challenge

Focusing on mobile solutions, targeting the right clients and creating killer content are key when integrating marketing tech solutions.

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sock dreams

Article

Jan. 25 2014




Emails We Love: Sock It To Me

Learn how etailer Sock Dreams engages customers with newsletter creativity.

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sharper-list

Article

Jan. 21 2014




Chief Marketer Listline Jan. 21

Lists featured this week include BookSpan, Sharper Image and Information Week.

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baynote

Article

Jan. 14 2014




Website Experience Important to Consumers: Survey

Holiday 2013 was the season of the connected consumer, with shoppers looking to leverage email offers, in-store research, apps and other e-enabled promotions.

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email-envelope-screen-595

Article

Jan. 13 2014




Creating a Meaningful Mobile Email Strategy

Mobile is not an adjunct to email—email is mobile. It’s time for marketers to rethink their approach if they are going to be successful.

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williams-wreath

Article

Jan. 08 2014




Emails We Love: Subject Lines that Get the Job Done

It’s a new year and everyone is back to business—including email marketers, who seem to be all business with subject lines getting right to the point.

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myakka

Article

Dec. 13 2013




Chief Marketer Listline Dec. 13

Lists featured this week include the Myakka furniture catalog and Equity Financial Digest.

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Email

Article

Dec. 11 2013




The Best Ways to Reach Gen Y Email Subscribers 1

In both B2C and B2B marketing, understanding the behavior of Gen Y can help drive increases in email metrics and can positively impact purchase behavior.

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