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Emails We Love: Back to School Round-Up

If you’re a parent, you’re in one or two camps this week. You’re either elated that the kids are finally out of the house and back in school, or, you’re as grumpy as the kids about school star

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Aug. 01 2005




Best Foot Forward

The Internet can sell in a lot of categories, but it has one Achilles’ heel: It often comes up short in selling highly personalized products that demand

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Jul. 13 2005




Live from the E-mail Authentication Summit: Sender ID Ready to Fight Phishers

E-mail authentication is a place to start fighting spam, but don’t stop there. That was the main takeaway from a summit meeting of some 500 e-mail service providers (ESPs), ISPs, e-mail tech vendors and e-marketers held in New York on Tuesday

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Jul. 01 2005




Chella Chases Abandoned Carts

Chella Professional Skin Care began selling its anti-aging solution on the Web in December 2003, about three months after the company itself was founded.

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Jul. 01 2005




Stores Face E-mail Learning Curve

RETAILERS ARE BOTH BEHIND and ahead of the curve when it comes to e-mail. That’s the conclusion of a new report from e-mail marketing services firm Silverpop.

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Jul. 01 2005




A Measure of Satisfaction

What’s the Web worth to your company? Many marketers that sell through the Internet can rattle off their online sales. But is revenue alone the true measure

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Jul. 01 2005




HoneyBaked Ham’s E-mail Recipe 1

IF EVER THERE WAS A MULTICHANnel merchant, it’s the HoneyBaked Ham Co. The venerable firm sells home-style food through catalogs and over 300 retail outlets,

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Jul. 01 2005




FTC Proposes E-zine Relief

WEBSTER MIGHT NOT AGREE with the Federal Trade Commission’s definition of the word But direct marketers now have every reason to be happy about it. The

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Jul. 01 2005




Will the Legitimate E-mailer Please Stand Up?

An ancient joke: Someone at the Louvre in Paris spotted Diogenes, carrying his lantern. Diogenes, what are you doing here? The answer: I’m looking for

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Jul. 01 2005




Fruit of the Vine for Sale Online

WINE.COM’S BUSINESS IS built on a product requiring slow growth and constant nurturing. But in recent years its sales have looked less like a tender grape

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Jul. 01 2005




Pfaltzgraff Sets a Custom Table

TASTES IN HOME DCOR and entertaining are changing, becoming more eclectic and informal than ever. While Pfaltzgraff founded in 1811 and one of the oldest

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