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Email Marketing

Using Enewsletters to Drive Customer Behavior

By Craig Fitzgerald Monthly e-newsletters are an effective content marketing tactic, used by more than two thirds of marketers to distribute

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Apr. 19 2005




The Most Common E-mail Mistakes

Building your permission-based e-mail database begins with creating a strategy for e-mail address collection and, ultimately, your corresponding value-based e-mail communications program, says Deirdre Namur, vice president of creative services at e-mail solutions provider Bigfoot Interactive.

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Apr. 09 2005




Opened E-mail: The Key to Closing Sales

Marketers are people too. That may be why, when they think of e-mail, their thoughts so often center on the barriers to getting delivered. They fixate on CAN-SPAM compliance, and opt-in opportunities, and the filters that Internet service providers and e-mail services

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Apr. 06 2005




Opened E-mail: The Key to Closing Sales

E-mail delivery is only the first step in the marketing process. Getting opened is where the selling begins.

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Apr. 06 2005




Opened E-mail: The Key to Closing Sales

By Brian QuintonApr 6, 2005 11:22 AM Marketers are people too. That may be why, when they think of e-mail, their thoughts so often center on the barriers to getting delivered. They fixate on CAN-SPAM compliance, and opt-in opportunities, and the filters …

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Mar. 25 2005




Spam Wars: The Second Front

The release of AOL 9.0, with its new personalized adaptive filters, and similar services from other Internet service providers (ISPs) has opened a new front of the spam wars. These filters are designed to learn from and adapt to the types of e-mail that each recipient considers to be spam. It has long been known that the more relevant the e-mail, the higher the likelihood a consumer will open and read it. These new filtering approaches reward relevant e-mail that consumers are likely to read and penalize e-mail that fails to address individual interests.

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Mar. 22 2005




Romancing the Customer

Sure, Valentine’s Day has come and gone, but every day is a good day to romance your customer base. Chris Baggott, chief marketing officer of e-mail services provider ExactTarget, detailed five ways to “bring love to your customers”–and of course, encourage them to love you back:

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Mar. 01 2005




E-mail List Auditing Service Planned

Efforts are under way to launch an e-mail list auditing service to ensure addresses released for rental comply with the Can Spam Act. Media auditing giant

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Feb. 16 2005




Before You Blast That E-Mail…

It’s widely known that e-mail is one of the most powerful marketing tools available for today’s small organizations. With e-mail, businesses of any size can cost-effectively solidify existing relationships, initiate new ones, and convert one-time visitors

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Feb. 07 2005




E-mail Trends: Bye-Bye, Batch-Mailing

Flexible mailing frequency, event-driven messages, and the growing importance of the “from” line are among the trends in e-mail marketing that practitioners should be aware of, according to ExactTarget, an Indianapolis-based developer of e-mail marketing solutions.

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Jan. 24 2005




Tips for E-mail Tests

Testing e-mail prospecting lists is in many ways the same as testing postal lists, says Don Buck, president of Milwaukee-based consultancy Buck Marketing. But e-mail testing has its own distinct challenges as well.

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