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Lead Technology

Making Mobile Part of Your Lead Gen Strategy

The need to make mobile media part of your lead generation strategy today is obvious. What isn’t so obvious is how to integrate mobile in a way that will effectively engage consumers and not run afo

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enterprise data

Article

Feb. 10 2014




Utilizing Advanced Analytics to Improve B2B Marketing Efforts 2

Advances in marketing analytics have enabled a more personalized approach to B2B marketing, with targeted messages based on the specific characteristics, where they stand in the purchase cycle and finances.

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celebration

Article

Jan. 31 2014




Solid Gold Case for Calibrating Marketing Automation Results 1

Marketers should consider doing a null test sample to properly calibrate the results of their marketing automation efforts.

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Qualifying Sales Leads, Qualified Sales

Article

Jan. 27 2014




Lead Scoring Tech Helps DocuSign Find Common Ground

Lead scoring tech solutions scan databases for potential leads based on their specific purchase histories and the products you are selling, and aim find the best leads based on attributes specifically for your company.

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many small light bulbs equal big one

Article

Jan. 23 2014




The Importance of Technology and Automation in Lead Gen

The growing global use of the Internet for absolutely everything has emphasized the importance of content, social media and email marketing in lead generation.

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social-bubble-crop

Article

Jan. 21 2014




Social Media Listening Helps Qualify B2B Leads 1

Social media monitoring can help B2B marketers determine if a target company is indeed a good prospect to buy their product or service.

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exact-screens

Article

Jan. 10 2014




Startling Stats: Digital Investments to Rise in 2014

Maybe the fact companies worldwide are projecting increased digital marketing spending isn’t all that startling. But newly released survey data provides insight on where exactly all those dollars will be going in 2014.

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Checkmark

Article

Dec. 05 2013




3 Steps to Stop Losing Leads

By putting some basic best practices into place, you can stay top of mind with your leads and ultimately earn more of their business. Here are just three ways you can stop leaking leads.

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B2B

Article

Nov. 14 2013




B2B Marketers Unsatisfied With Conversion Rates: CMO Council

Almost 80% of B2B marketers aren’t satisfied with their current levels of customer conversions, according to a new report from the CMO Council.

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acxiom-logo_300

Article

Oct. 01 2013




Acxiom Aims to Break “Data Monopoly” With New System

Data broker Acxiom has introduced its Audience Operating System (AOS), which is being framed as a home where previously disparate consumer data can reside and empower marketers.

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Checkmark

Article

Sep. 03 2013




What You Need: RFP Marketing Tech Checklist

By asking clear questions about feature sets in your RFP, your technology salesperson will be able to get you clear answers faster.

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