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Tips for Better Triggered Online Campaigns

By Martin Stockfleth Larsen Use of programmatic, triggered campaigns such as ad retargeting, abandoned cart efforts, ad exchanges a

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Apr. 01 2009




Twitter’s Growing, But Is It a Marketing Tool?

The platform’s growing, but is it a marketing tool? Talk about a disruptive technology: Twitter’s currently disrupting plenty, from Jennifer Aniston’s romance

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Apr. 01 2009




Don’t Ignore the Sales Funnel

Most advertisers are failing to give credit for their campaigns’ success where credit is due, according to a recent study by Microsoft’s Atlas Institute.

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Apr. 01 2009




Online in Troubled Times

Under pressure to make every marketing dollar count in this recession, marketers are gravitating to channels that offer measurability, accountability

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Apr. 01 2009




Mobile: Did You Know….Web Access is Up?

Mobile users who access the Web via cell phones more than doubled in the last year, to 63.2 million worldwide

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Apr. 01 2009




Minding the App Store: Downloads on the Rise

Users with iPhones are by far the heaviest mobile Web users. Researcher Net Applications found that 66% of those reaching the mobile Web to browse or search are iPhone users

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Apr. 01 2009




Web: Did You Know…Boomers are Invading Facebook?

Women over 55 are the fastest growing U.S. demographic on Facebook and now number 1.5 million among the social network’s 180 million registered users

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Apr. 01 2009




Quick Twitter Tips from Guy Kawasaki

Trying to tweet? Here are some tools you should know about to keep your Twitter campaigns
rocking

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Apr. 01 2009




Web Video: State Farm is There

U.S. Net visitors watched 13.1 billion online videos in Feb. 2009

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Apr. 01 2009




Carnival and Bank of America Go Mobile in Promos

Mobile phones are among our most personal possessions. We guard their privacy, shield them against spammers, and go frantic when they go missing. But ask us to use them for some fun with five

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Apr. 01 2009




Shop Talk

Mark Snyder can empathize with Barack Obama, another leader who has taken over in a really tough time. Except Obama didn’t have to worry about Black Friday.

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