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Tips for Better Triggered Online Campaigns

By Martin Stockfleth Larsen Use of programmatic, triggered campaigns such as ad retargeting, abandoned cart efforts, ad exchanges a

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May. 13 2009




Firm Testing 30-Second Video Ads Between Page Loads

ShortTail Media announced earlier this week it has partnered with Schematic and Visible Measures to develop a video ad platform that will allow marketers to insert 15- and 30-second television ads between Web site page loads

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Apr. 28 2009




Mobile Marketing Makes Its Move

Marketers, take note: 2009 is the year of mobile. With the swift advances in technology this year, brands and advertisers don’t want to bypass mobile in their media mix any longer.

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Apr. 15 2009




Marketers’ Online-Ad Thinking Backward: Eyeblaster Executive

Marketers have online advertising utterly backward in their thinking, according to Dean Donaldson, digital experience strategist for campaign-management firm Eyeblaster

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Apr. 15 2009




Stupid Ad Watch: Best Contextual Link Ever

Stories of contextual advertising gone bad abound on the Internet, an ad for Samsonite at the bottom of a New York Post piece about a chopped-up body found in a suitcase being arguably the most famous example

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Apr. 01 2009




Twitter’s Growing, But Is It a Marketing Tool?

The platform’s growing, but is it a marketing tool? Talk about a disruptive technology: Twitter’s currently disrupting plenty, from Jennifer Aniston’s romance

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Apr. 01 2009




Don’t Ignore the Sales Funnel

Most advertisers are failing to give credit for their campaigns’ success where credit is due, according to a recent study by Microsoft’s Atlas Institute.

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Apr. 01 2009




Online in Troubled Times

Under pressure to make every marketing dollar count in this recession, marketers are gravitating to channels that offer measurability, accountability

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Apr. 01 2009




Mobile: Did You Know….Web Access is Up?

Mobile users who access the Web via cell phones more than doubled in the last year, to 63.2 million worldwide

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Apr. 01 2009




Minding the App Store: Downloads on the Rise

Users with iPhones are by far the heaviest mobile Web users. Researcher Net Applications found that 66% of those reaching the mobile Web to browse or search are iPhone users

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Apr. 01 2009




Web: Did You Know…Boomers are Invading Facebook?

Women over 55 are the fastest growing U.S. demographic on Facebook and now number 1.5 million among the social network’s 180 million registered users

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