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Tips for Better Triggered Online Campaigns

By Martin Stockfleth Larsen Use of programmatic, triggered campaigns such as ad retargeting, abandoned cart efforts, ad exchanges a

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May. 13 2009




Firm Testing 30-Second Video Ads Between Page Loads

ShortTail Media announced earlier this week it has partnered with Schematic and Visible Measures to develop a video ad platform that will allow marketers to insert 15- and 30-second television ads between Web site page loads

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Apr. 28 2009




Mobile Marketing Makes Its Move

Marketers, take note: 2009 is the year of mobile. With the swift advances in technology this year, brands and advertisers don’t want to bypass mobile in their media mix any longer.

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Apr. 15 2009




Marketers’ Online-Ad Thinking Backward: Eyeblaster Executive

Marketers have online advertising utterly backward in their thinking, according to Dean Donaldson, digital experience strategist for campaign-management firm Eyeblaster

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Apr. 15 2009




Stupid Ad Watch: Best Contextual Link Ever

Stories of contextual advertising gone bad abound on the Internet, an ad for Samsonite at the bottom of a New York Post piece about a chopped-up body found in a suitcase being arguably the most famous example

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Apr. 01 2009




Twitter’s Growing, But Is It a Marketing Tool?

The platform’s growing, but is it a marketing tool? Talk about a disruptive technology: Twitter’s currently disrupting plenty, from Jennifer Aniston’s romance

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Apr. 01 2009




Quick Twitter Tips from Guy Kawasaki

Trying to tweet? Here are some tools you should know about to keep your Twitter campaigns
rocking

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Apr. 01 2009




Web Video: State Farm is There

U.S. Net visitors watched 13.1 billion online videos in Feb. 2009

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Apr. 01 2009




Carnival and Bank of America Go Mobile in Promos

Mobile phones are among our most personal possessions. We guard their privacy, shield them against spammers, and go frantic when they go missing. But ask us to use them for some fun with five

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Apr. 01 2009




Shop Talk

Mark Snyder can empathize with Barack Obama, another leader who has taken over in a really tough time. Except Obama didn’t have to worry about Black Friday.

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Apr. 01 2009




Mobile A Sweet Deal for Axe

Chocoholics Know their Craving can Hit Anytime, anywhere, at home or away. That’s why Axe made sure to launch its choco-themed Dark Temptation body spray

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