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Tips for Better Triggered Online Campaigns

By Martin Stockfleth Larsen Use of programmatic, triggered campaigns such as ad retargeting, abandoned cart efforts, ad exchanges and more have skyrocketed. Here are six tips for improving your tri

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Jun. 01 2009




Marketers Taking Advantage of Phones’ Mobility

Marketers are slowly taking advantage of one particular facet of the mobile phone: It goes just about anywhere. The latest to see the virtue of ubiquity

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Jun. 01 2009




Greenpeace Launches iPhone App

APPS ARE SWELL. They put restaurant guides and the ability to generate fart sounds at will right in your pocket. But can they raise a nonprofit’s profile

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May. 19 2009




Digital Media and Traditional Media: Will it Blend?

Digital media and traditional media are at a crossroads – and when it comes to research and measurement, marketers are having difficulty knowing which way to turn

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May. 13 2009




Political Ad Network Debuts

A new online ad network has debuted whose founders claim it can reach people with strong beliefs about certain political issues. However, the targeting comes at a price

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May. 13 2009




Firm Testing 30-Second Video Ads Between Page Loads

ShortTail Media announced earlier this week it has partnered with Schematic and Visible Measures to develop a video ad platform that will allow marketers to insert 15- and 30-second television ads between Web site page loads

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Apr. 28 2009




Mobile Marketing Makes Its Move

Marketers, take note: 2009 is the year of mobile. With the swift advances in technology this year, brands and advertisers don’t want to bypass mobile in their media mix any longer.

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Apr. 15 2009




Marketers’ Online-Ad Thinking Backward: Eyeblaster Executive

Marketers have online advertising utterly backward in their thinking, according to Dean Donaldson, digital experience strategist for campaign-management firm Eyeblaster

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Apr. 15 2009




Stupid Ad Watch: Best Contextual Link Ever

Stories of contextual advertising gone bad abound on the Internet, an ad for Samsonite at the bottom of a New York Post piece about a chopped-up body found in a suitcase being arguably the most famous example

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Apr. 01 2009




Twitter’s Growing, But Is It a Marketing Tool?

The platform’s growing, but is it a marketing tool? Talk about a disruptive technology: Twitter’s currently disrupting plenty, from Jennifer Aniston’s romance

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Apr. 01 2009




Quick Twitter Tips from Guy Kawasaki

Trying to tweet? Here are some tools you should know about to keep your Twitter campaigns
rocking

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