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Tips for Better Triggered Online Campaigns

By Martin Stockfleth Larsen Use of programmatic, triggered campaigns such as ad retargeting, abandoned cart efforts, ad exchanges a

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Aug. 01 2009




Tweet-Tourage

By erasing the lag time between message blast and message viewing, Twitter is shaping up as a very useful platform for running real-time promotional campaigns

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Jun. 10 2009




Publishers Leaving Billions on the Table: Rubicon

Online publishers are losing billions of dollars as a result “secondary premium inventory” that is being undervalued and undersold, according to a recent report by the Rubicon Project

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Jun. 01 2009




Marketers Taking Advantage of Phones’ Mobility

Marketers are slowly taking advantage of one particular facet of the mobile phone: It goes just about anywhere. The latest to see the virtue of ubiquity

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Jun. 01 2009




Greenpeace Launches iPhone App

APPS ARE SWELL. They put restaurant guides and the ability to generate fart sounds at will right in your pocket. But can they raise a nonprofit’s profile

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Jun. 01 2009




Is An Unclicked Banner a Wasted Effort?

If a Web banner or display ad doesn’t get clicked on, is it wasted marketing effort? Not necessarily, says a new study from interactive agency iProspect,

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Jun. 01 2009




Mobile Ads Up–No Thanks to iPhone

U.S. mobile ads are set to grow from $169 million in 2008 to $229 million this year, according to a projection from media forecasting agency Magna. Most

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Jun. 01 2009




Taco Maker Goes Mobile to Reach Families

Late last year The Taco Maker, a quick-service Mexican chain based in Puerto Rico and Orlando, FL, decided the economic time was right to start selling

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May. 19 2009




Digital Media and Traditional Media: Will it Blend?

Digital media and traditional media are at a crossroads – and when it comes to research and measurement, marketers are having difficulty knowing which way to turn

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May. 13 2009




Political Ad Network Debuts

A new online ad network has debuted whose founders claim it can reach people with strong beliefs about certain political issues. However, the targeting comes at a price

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May. 13 2009




Firm Testing 30-Second Video Ads Between Page Loads

ShortTail Media announced earlier this week it has partnered with Schematic and Visible Measures to develop a video ad platform that will allow marketers to insert 15- and 30-second television ads between Web site page loads

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